Interbike is still several months away, but the trade show’s organizers are going back east – to New Jersey specifically. Later this month the Interbike and Outdoor Retailer have signed several key brands to participate in Charged Up, a new experiential media event that will bring electric bike and portable outdoor technology brands together with non-endemic consumer and technology print, broadcast and online media. BionX, Prodeco, Pete’s Electric Bike’s, Currie Technologies (izip, eflow, Haibike, Lapierre), Leatherman, Led Lensor, Ascent Solar Technologies/EnerPlex, GoalZero, D.Light Designs, Celliant and many more, have already signed on to participate.
Charged Up is supported by PeopleForBikes, the Outdoor Industry Association and Bicycle Retailer & Industry News. PeopleForBikes and the Outdoor Industry Association will present detailed content outlining trend data as it relates to the ebike and outdoor technology categories. It is a way for the media to test products without having to head out to Las Vegas in September, and it allows them a chance to get truly charged up!