If you’re looking for gifts this Christmas, you might want to get ahead of the game and consider a few fitness technologies. A report released by the Consumer Electronics Association (CEA) finds that one third of U.S. consumers plan to purchase fitness technologies in 2013. That means one in three people on your list plan on getting a fitness monitor, exercise equipment or other tech to aid their workouts. Continue reading Report: One-Third of Consumers to Purchase Fitness Tech in 2013
Tag: CEA
CEA Get on Health and Fitness Track
While it had already been announced that Health and Fitness will be a tech zone at January’s 2012 CES trade show in Las Vegas, the CEA (Consumer Electronics Association) announced that it will be getting on tech track to better health at the upcoming 2011 CEA Industry Forum. At the event, which is scheduled for October 23-26 at the Manchester Grand Hyatt in San Diego, California, will include the Health and Fitness Tech Track.
Highlights of the program after the jump: Continue reading CEA Get on Health and Fitness Track
CES 2011: CE to Help People Get Fit
In a few hours people will be making their New Year’s resolutions, and for many that will be to get back in shape and be healthier. As we launched this site about a year ago, we think that technology can help. And according to a new study by the Consumer Electronics Association, fitness technologies could be the key to helping consumers stay motivated and keep their resolutions to get fit in the New Year.
The CEA’s newly released research study: Getting Fit With Consumer Electronics shows almost half of U.S. online consumers used a fitness technology in the past year, and 37 percent anticipate purchasing a fitness technology in the next 12 months. According to the study, 54 percent of consumers cite lack of motivation as the main reason not to exercise. The study also found 76 percent exercise alone without the guidance of exercise professionals, and 74 percent of consumers exercise at home. Fitness technologies can help these consumers assess their fitness level; set realistic, achievable goals; track the amount of physical activity they get each day; monitor their calorie intake; track progress on fitness goals; and ultimately help make the journey more fun and engaging.
“Fitness technologies can play a significant role in motivating consumers,” said Rhonda Daniel, manager of market research at CEA. “Compared to consumers who are not using fitness technologies, consumers who use these devices view exercise more positively, and are more likely to enjoy exercising and to view it as important to their health.”
Next week’s show will include a Fitness TechZone, which will showcase the newest innovations and tools for the sports enthusiast, and spotlight key trends impacting the collective multi-billion dollar sports, fitness and outdoors markets. Sponsored by Living in Digital Times, the Fitness TechZone is a focused lifestyle exhibition and conference embedded within the International CES, the world’s largest technology tradeshow and the global stage for innovation.
We’ll be sure to report from the zone. Stay tuned and Happy New Year.
Consumer Electronics Show Releases More Info on Sports and Fitness Tech Summit
It seems we were just a year early. We launched KineticShift.com at this year’s Consumer Electronics Show back in January. Now for 2011, the CEA (Consumer Electronics Association) seems to have technology and fitness on the brain as well. Continue reading Consumer Electronics Show Releases More Info on Sports and Fitness Tech Summit