Camo | Evolving Consumer

Fat Tire Camo

Despite the popularity of the original Netflix series Orange is the New Black, we think that camo is the new black – at least in the world of fitness and more specifically cycling. We’ve seen bike seats, bags, jerseys and now even a camouflage fatbike – which is fitting as it can almost blend into the woods.

At the recent Frostbite Fat Tire bike summit Cogburn unveiled a special version of its CB4 fat tire bike, which will be available with Real Tree APS camo with winter snow. It isn’t like the snow is looking to leave anytime soon, so now you can get this bike and match the terrain.

[Via BikeRumor: FROSTBIKE: YOU CAN’T SEE ME! COGBURN’S LIMITED EDITION REAL TREE SNOW CAMO FAT BIKE]

Camo is the New Black

We’ve seen a wave of camouflage in cycling attire and even cycling saddles. Of course Chrome had introduced camo bags last year. Now the company is releasing its second edition bags that incorporate the Swedish M90 geometric camouflage designs – but these actually work to help riders be seen.

While it looks like the traditional camo that would blend into wooded terrain these bags feature a “camo rain” glass bead print that actually illuminates from 100 feet away when hit with light. There are three new models to choose from – all American made – including the slender Victor Reflective, the shoulder bag Citizen and the backpack styled Barrage. All are ready to have you covered during your commute.

Chrome Reflective Camo 2nd Issue Official Website

Camo Chrome

Bag maker Chrome continues to come up with innovative products. The company offered some upcycled bags made of vintage Warsaw Pact camo sleeping covers, and now it is keeping the camouflage theme going with its new reflective camo bags that reflect light from 100 feet away. The bags feature traditional camo, urban camo and even digital camo – and while these patterns are usually used to help the wearer/user blend in, these allow for the wear/user to stand out, especially at night.

These American made bags are available in three styles, but in limited quantities.

Chrome Reflective Camo Official Website

Nike’s Urban Camo

Camouflage isn’t just for hunters and Special Forces these days. The camo prints have long since become fashionable and the Nike Lunar 5 EXT Camo running shoes do make a statement. These also feature laser cut ventilation, Flywire technology and Lunarlon Sole unit for superior comfort while running in the urban jungle. There is even a subtle gray soosh!

Nike Official Website