The U.S. Snowboarding Team will be sporting a line of apparel from Vermont-based Burton at next year’s 2014 Winter Olympic Games in Sochi, Russia. The look is rather raggedy to us, but as the company noted, “snowboarding is such an individual sport,” and the uniform certain has an individual look!
The uniform won’t be available for purchase the company noted, but Burton will offer hoodies, t-shirts and accessories that feature prints and artwork inspired by the styles. Frankly, we’ll pass! We wish our Olympic athletes all the best in their efforts to go for the gold, but we wish they’d be wearing something that didn’t make them look like hobos on the slopes!
We’ve seen a number of celebrity-inspired products – such as those John Denver Skis – but now Burton Snowboards and Lifebeat are looking to “Push It.” The snowboard maker has partnered with the national non-profit that uses music to raise awareness and funds in the fight against HIV/AIDS, and announced a partnership to release an exclusive line of women’s snowboards for 2014. 
Burton Snowboards is going Bionic but it won’t cost $6 million. The company has announced that it has partnered with Pharrell Williams and BIONIC yarn to produce an urban line of eco-friendly snowboarding apparel for the 2014 line. These were shown at the recent SIA snowshow in Denver and include the 3L Jacket (above). This jacket fuses three layers of waterproof yet breathable fabric that makes for a jacket that is perfect for the slopes as well as the streets.
What would an international snowman of mystery ride on the slopes? Why a Burton Mystery Snowboard! There is no mystery in that. This is the first flagship board to be produced at Burton’s Craig R&D facility, and it features the visual look of the brand’s classic boards but with the latest innovation that includes a carbon Ultrafly core and Frostbie technology to keep the edges sharp as long as there is snow on the ground. The result is the lightest Burton board to date and one meant to shred.
A hoodie can be an ideal garment when traveling as it can be big, bulky and soft – things that can be so welcoming in the unfriendly skies these days. But a hoodie alone can’t do it all – or can it?
Ski goggles aren’t what they used to be, they’re better. Several models have interchangeable lenses so you can swap them to suit the conditions on the slopes, but those interchangeable can be difficult to handle. Burton introduced a new pair of Anon ski goggles, which will be available in fall 2012, that use magnets to secure lenses and allow for an easy swap.
It is hard to imagine a truly diehard Star Wars fan hitting the slopes this winter, but apparently the folks at Burton Snowboards thought otherwise. The board maker has released a line of Star Wars themed boards ($189.95 each) featuring various characters from the original Star Wars trilogy including Luke Skywalker, Darth Vader, Yoda and Boba Fett. The boards range from 2.5 feet to about 4 feet long – the former likely inspiring the Star Wars joke, “isn’t it a little short for a snowboarder?” (If you don’t get the joke, chances are these boards aren’t for you). 