Boston | Evolving Consumer

New Balance Runs Back to Boston

New Balance is once again offering a special running shoe to commemorate the Boston Marathon. This year the Limited Edition Boston 890v4 (M890BOS4) is ready to hit the streets of Bean Town, and is a tribute to the supports and competitors of the historic race.

It features a custom color along with the image of Massachusetts ghosted on the side. This shoe uses no-sew construction to keep the wearer’s foot secure at any speed, while responsive REVlite midsole and ABZORB crash pad will ensure runners can go the distance.

New Balance Limited Edition Boston Marathon Running Shoe Official Website

Back to Boston

You can’t keep Boston down, and even after last year’s tragic and cowardly attack on the Boston Marathon – this year the race will go on. Competitor Group Inc. shows its support with its “Boston Strong” hubt, which includes videos, articles on the course, a spotlight on key Boston players, and facts on the growth of the Boston marathon including breakdown of the runners and number of finishers over the past few decades.

The 118th Boston Marathon will take place on April 21, 2014. Continue reading Back to Boston

Six More Cities Get Green Lanes

PeopleForBikes – formerly Bikes Belong – has selected six more cities for its Green Lane Project. The bicycle advocacy group will conduct a two-year program to build protected lanes in six new U.S. cities including Boston, Denver, Indianapolis, Pittsburgh and Seattle. This follows the original Green Lakes Project that brought lanes to Austin, Chicago, Memphis, Portland, San Francisco and Washington, D.C.

Green lanes are on-street lanes separated from traffic by curbs, planters, parked cars or posts intended to help organize the street and make riding a bike an appealing option for more people.The six cities, which were chosen from more than 100 U.S. cities that submitted letters of interest for the program, will receive financial, strategic and technical assistance to create the lanes.

Green Lane Project Official Website

Bamboo on the Ski Slopes

When thinking of bamboo the first thought that comes to mind might very likely be a tropical jungle? It probably wouldn’t be snow sports, but that isn’t stopping a few companies from utilizing bamboo as a material for making snowboards.

And why not? Bamboo is a fast growing grass that offers a great deal of rigidity and strength. And unlike other materials it is quick growing and makes for a nice natural look. It’s been used for floors for years, and now is hitting the slopes. Continue reading Bamboo on the Ski Slopes

Montague Cycles Knows When to Fold Them

: Montague’s Boston Single Speed Folding Bicycle

Folding bicycle manufacturer Montague Cycles has announced a new line of 700c road bikes, including its first ever full-sized single speed. The Boston model includes a flip-flop hub, allowing to transform the bike from a traditional free-wheel single speed to a track ready “fixie.”

It features a 42x16t drivetrain, which is considered ideal gearing for city riding. Designed more for the urban canyons than off-road, this bike still offers the durability that has become a Montague signature. The Boston model features the Cliz quick release and the company’s patented folding system, which allows for a conversion from full-sized ride to trunk-worthy bike in just about 20 seconds.

Continue reading Montague Cycles Knows When to Fold Them