From GizMag: Boa Taking Over As Bike Shoe Closure Of Choice
Boa Technology touts its twist-to-tighten, cable-and-dial closure systems as light, easily adjustable and strong. Manufacturers seem to agree. Eight bike shoe brands will release 39 new models with Boa closures by spring 2014. Continue reading Weekend Reading List (09.05.2013): Boa Yeah, Getting Warm
Boa Technology, you are our heroes this week! The company noted that Apple CEO Steve Jobs stopped in the middle of his talking points during a recent press conference to… gasp… tie his shoes. No big deal right? It happens to the best of us. But as Boa Technology noted in An Open Letter to Steve Jobs, “It struck us as downright appalling that the CEO of a company leading the charge towards the 22nd century would resort to First Century Technology to close his shoes.”
The company further noted that they sent Mr. Jobs a pair of shoes “that is true to Apple’s forward-looking culture” (their words, not ours as we’re far from Apple zealots at KineticShift.com). So what exactly makes the Boa Technology stand apart? Continue reading Boa Technology Calls Out Steve Jobs