From swords to plowshares used to be the old saying, but in the 21st century it could be from billboards to bags. We reported back in November that Mat Dusting of Kingston St. Mary in the U.K. had started a business turning old truck tarpaulins into ski and snowboard bags, while California based Rareform was turning vinyl from billboards into surfboard cases.
Perhaps Epicstoke liked what it heard – and who can blame them. The start-up is now taking billboards and creating ski bags in Minnesota. They are also making wallets, bags, backpacks and even surfboard bags – so Rareform watch out as you might have some competition. In other words all those eyesores on the highway could soon be seen on the slopes and on backs – but in a much less eyesore kind of way! This is something to get stoked about, dare we say epic stoked?
They blend into the landscape and even if we notice them, many think they’re eyesores. We’re talking about billboards. But here is something most of us never think about: what happens to the materials after the ad campaign is over? What becomes of the billboard?