Kinetic(Mis)Shift: Steam Bath for Your Gut

 

Way back when, when a trip to the spa meant a workout, the sauna was seen as part of “exercise.” We assume people thought the steam could “burn” off the fat, or somehow shrink you down. This same logic appears with the Belly Sauna, which asks if you are looking for six pack abs why do sit ups, diet and eat right or just anything that involves working out. Instead, the logic here is to put on this undershirt on and it will heat up the fat and turn it off.

Why break a sweat from working out when you can just turn up the heat seems to be the point. In other words, it sounds like a pointless product without any good intentions.

Kinetic(Mis)Shift are products that we think deserve to be called out for their utter lack of fitness benefits.