Fall to Spring

AURThe leaves are about to start changing colors in much of the country, and the air is starting to feeler cooler. It is now officially “fall” tomorrow, but this just means that in the world of fashion it is time to think about spring. AUR has introduced its Spring 2014 collection, which includes a full offering of polo shirts, sweaters, thermal tops, shorts, pants, outerwear and accessories for both men and women.

The AUR lineup features its proprietary Active and Award fabrics and is targeted towards the golfer who wants authentic golf apparel with a distinct look and feel. The Spring 2014 Collection was inspired by the landscape, character and passion of some of the world’s most unique locations. Continue reading Fall to Spring

AUR Active Aims to Be the Best

AUR Active has proclaimed that its AUR C327 Classic Pique Polo shirt could be the “best golf shirt you will ever wear.” While that is a bold statement, the company makes a good pitch.

The shirt is made of long lasting synthetic fibers, which can create a strong, crease resistant fabric that can dry quickly and wick moisture, AUR also maintains that the shirt will maintain its shape season after season. This convinces us that it might not be the last shirt you’d need, but it could likely go the distance – and we don’t mean just 18 holes. It will be available in 14 different colors as well, leaving the opinion on best color to the wearer.

AUR Official Website