This Sunday is St. Patrick’s Day and by coincidence it is also the date of the Los Angeles Marathon. For this reason title sponsor Asics has produced a special customized version of its GEL-Lyte33 2 shoes that will be available for sale this weekend. The shoes will feature a St. Patrick’s Day color scheme along with iconic Los Angeles landmarks that runners might see along the course.
[Via Runner’s World: Asics Produces Custom Shoe for LA Marathon]
For its 2012 SHAPE Fitness Challenge the active lifestyle magazine for women has announced that it is partnering with MapMyFITNESS, the suite of mobile and web tools designed to make fitness training simpler and shareable, and ASICS, maker of performance athletic technology. The challenge will offer participants to set goals, track progress and share results with friends and family.
Sponsored solely by ASICS, the 2012 SHAPE Fitness Challenge will be integrated with in-book, online and mobile components, and began with the start of New Year with the goal to inspire participants to make and keep resolutions. While it began on December 28, and will run for 60 days, users can still take part to get in shape!
2012 SHAPE Fitness Challenge Official Website
MapMyFITNESS Official Website
It is a New Year and if you’re thinking about a “New You,” Lady Foot Locker is there to help. Getting fit can mean getting lighter, and now the shoe retailer is helping runners on their way with an effort to provide lightweight running shoes. These are among the most technical shoes and the market, and include a range of products from Nike, Asics and even Reebok. Lady Foot Locker has even launched an online campaign built entirely around the concept of “Lightweight Running,” with a great selection of shoes and beyond.