App | Evolving Consumer

Krack Up

Skate culture is one that we truly could say has many “old school” elements, but a new start-up dubbed Krack is looking to change things. The wearables company is looking to bring fitness tracking to the board culture. This isn’t as easy as it sounds as skateboarding is a technical sport that involves many quick and precise movements.

Krack’s new system includes tiny sensors that attach to the bottom of a skateboard, and these feature a gyroscope, accelerometer, and magnetometer to collect data, while an algorithms is able to make sense of it. The big question of course is why? The answer is that this could allow skaters to track progress – and possibly allow it to be used to show off their skills even if someone didn’t witness the skater in motion. It could also be used to enhance the skateboarding community through social media.

Krack Official Website

TICKR Run to Reduce Injury

Fitness trackers can monitor your results and progress, while some can even track your stance, posture and form. Now Wahoo Fitness has introduced what it calls the world’s only heart rate monitor with activity tracking that provides real-time analysis of a runner’s form, helping to improve efficiency and avoid injury rates. The TICKR Run is Wahoo’s new heart rate monitor that pairs with Android and iOS smartphones and devices.

It utilizes triple axis motion sensors along with an accelerometer that together can measure a runner’s form in three planes: vertically, side-to-side and front-to-back. Those sensors and Wahoo’s fitness app for Android and iOS produce a measurement of each runner’s form called Running Smoothness, a sophisticated algorithm that assigns varying levels of importance to each axis and combines them into a single, easy-to-understand index.

With Running Smoothness athletes can improve their form to avoid unnecessary body motion, which improves efficiency and reduces the risk of common running injuries. Using Wahoo’s app, runners can even track Running Smoothness through their workout history to see improvements over long periods of time. Continue reading TICKR Run to Reduce Injury

Special Ops App

MOJO Outdoors has released a GPS powered Waterfowl app for Android and iOS devices. It is a hunting app that has been created by those who claim to know a thing or two about Waterfowl. It offers MOJO Maps, Legal Shooting Alarm, Duck Identification, Weather Pro, U.S. Migratory Bird Regulations and more.

The app even contains a flashlight feature and camo mirror to help apply the “war paint.”

MOJO Outdoors Official Website

Ride Where the Pros Were

While the Tour de France is notable that most of it takes place in France, there have been several stages across the English Channel in the U.K. Now Ordance Survey has has produced an app to enable cyclists to ride every single meter of road that the Tour de France has covered since it first visited the U.K. in 1974.

This iOS app details the historic U.K. Tour stages from 1974, 1994 and 2007 as well as the routes for the three stages to take place in Yorkshire and South East England this July.

OS Ride Ordnance Survey Limited at the Apple App Store
[Via BikeRadar: Ordnance Survey launch free Tour de France app]

Wahoo on Google

Wahoo Fitness is now offering its mobile fitness app for Android devices and it can be found in the Google Play Store. With it Android users can combine the app with Wahoo Fitness products and sensors to track heart rate and stride rate data, cycling speed, cadence, and power data for running and cycling activities. At launch, Wahoo products supported by the Android app include: TICKR, BlueHR, BlueSC, RPM and the KICKR trainer. Additional products will be supported in the coming months.

“Over 80 percent of the smartphones shipped around the world run on Android. That’s well over a billion athletes that can now leverage the full power of Wahoo products and sensors to enhance and inspire their workout,” said Chip Hawkins, Wahoo’s CEO. “The most powerful fitness device that most athletes have access to is the smartphone right in their pocket. True to our belief that athletes should have the right to choose, we’re clearly very happy to bring another OS platform to the Wahooligan community.”

Google Play: Wahoo Fitness

Fishing Sonar

While many people will simply head to the old fishing hole and cast off and hope for the best, hardcore anglers might take notice of the FishHunter Sonar, which is powered by military-grade sonar technology that can truly find the spot where they’re biting. This device floats o the water and pairs with a smartphone app that allows users to see if school (as in school of fish) is in session.

FishHunter Sonar Official Website

Sole(us) to Go

Sports watch and GPS maker Soleus has introduced a fitness tracker wristband. The Soleus GO! works much like similar devices and can track daily activities as well as sleep cycles. It can tack steps taken and calories burned, while a vibration alert can notify wearers when it is time to get moving. It can sync with a mobile device, while an app can log activity, plus it even show incoming calls and messages on its OLED display.

“At Soleus, we started the company around meeting the needs of the athlete with quality performance and style at an affordable cost,” said David Arnold, founder and CEO of Soleus. “Our core values are attributed to supplying athletes the most advanced tools they need to achieve their goals. At the same time, we want to help people everywhere enhance their life with activity. We spent a lot of time and research to develop the most comprehensive activity tracker that monitors and records the most important aspects of daily life while incorporating the wearable technology features for everyone on the go.”

The device arrives in retail today.

Soleus Official Website

Making Tracks

If hitting the slopes early means a lot to you then the First Tracks app for Android and iOS devices is something that should be on the phone. This isn’t just an alarm, it actually will wake you early if snow has fallen and there is fresh powder to enjoy. On the other hand if conditions remain unchanged then the alarm will go off at the normal time so you can get your beauty sleep.

First Tracks Official Website

Weekend Reading List (02.01.2014): Fat Summit, Super Apps, Cold Runnings

Fat Summit

From Bicycle Retailer: Fat Bike Summit: It’s time to develop rules for the sport
Mike Van Abel, IMBA’s executive director, told more than 110 participants at the annual Fat Bike Summit that it’s time to develop rules to guide the use of fat bikes on public land and private property. Continue reading Weekend Reading List (02.01.2014): Fat Summit, Super Apps, Cold Runnings

Mobile Running Coach

Sometimes a good coach can motivate you to work harder and go further. Since not everyone can have such a coach the Personal Running Trainer app will be there instead. Designed to help beginning runners train for distance running it provides professional and motivational coaching instructions that voices over personalized music selection, and with this is there to tell you when to change pace and when to rest.

Users can even track other runners using the same program. It is the next best thing to your own coach, and this app is available in nine languages and for Android and iOS devices.

Personal Running Trainer Official Website

CES: Isometric View

At CES this week TAO-Wellness introduced the TAO, the world’s first mobile, isometric exercise system, which can be used by just about anyone, just about anywhere. This handheld unit, the TAO WellShell, works with an app for Android and iOS devices, and is based on the concept of isometrics – the science of applying pressure as a way to improve muscle strength, tone and circulation.

“Our vision is to provides every individual with a simple, effective, motivating and time saving way to enhance fitness and wellness – anywhere, anytime,” says Dr. Kosta Yanev, CEO and co-founder of TAO-Wellness.

The TAO WellShell is designed to fit into the user’s hand where it can provide pressure during measured isometric exercises. The unit offers TTP (Tilt, Tap, Press) navigation that means there are no buttons to press just pressure!

TAO Wellness Official Website

CES Preview: The Echo Gets Awarded Again

The Magellan Echo made its debut this year at the Outdoor Retailer 2013 show and received two Best-in-Shows wards. Now it has been named a 2014 CES Innovations Award Honoree. This is the first smartwatch dedicated to running by connecting smartphone fitness apps to the wrist.

It utilizes Bluetooth Smart to wirelessly connect with a handset and provides control of apps, with support from Strava, MapMyFitness, iSmoothRun and Wahoo Fitness. The rugged watch is water-resistant and can go the distance. We look forward to taking a closer look at the Echo at next month’s 2014 International CES. Video after the jump

Spinlister Makes Snowboard Renting a Snap

Need to rent a pair of skis or a snowboard? Don’t stand in line or wait on hold, use the smartphone the smart way. Signal Snowboards founder Dave Lee is helping promote the new rental service and mobile app Spinlister, which allows users to rent a board or skis from the handset. This even allows individuals to rent out their gear as well.

This Android and iOS app lets users list snowboards and rent snowboards anywhere in the world, with all listings GPS located to make it easy to find the gear near you. In addition, everything is exchanged through the app and listers are completely covered through the Spinlister insurance policy.

Spinlister Official Website