New Smart Phone, Same Velotrac Pak!

Almost anyone who has purchased a new phone knows the frustration of having to also purchase all new accessories. The ‘smarter’ the smart phone, the more expensive the accessories seem to be. The Velotrac Pak from VeloTrac Ventures, LLC based in Mission Viejo, CA has come to the rescue for those who like to mount their iPhone, Blackberry or Droid on their bike.

The Velotrac Pak is a soft side Nylon pack that mounts to the top tube of a bike using a three point strap system keeping the phone in easy reach of the rider. The top of the pack has a separate zipper compartment with a clear vinyl window that the smart phone is enclosed while on the bike. This vinyl window not only protects the smart phone, but also allows the user to interact with the phone while riding. Under the smart phone compartment is a larger zipper compartment for easy storage of your keys, wallet, PowerBar or anything else that is small in size which you need for your ride. The Velotrac Pak is a weather resistant pack meaning that it should handle some rain, but probably will not keep water out if the pack is submerged in water.

(Video after the jump)

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Skechers Tones Up Marketing Campaign

The war of the words over “toning shoes” isn’t going to end any time soon, and the Los Angeles Business Journal is now reporting that Skechers is putting its best foot forward, and it looks to kick back at the criticism.

 The paper notes, “Skechers has hired Century City crisis communication firm Sitrick & Co. to tell its side of the story and has brought in defamation attorney Anthony Glassman and high-powered litigator Daniel Petrocelli, famous for his victory in the O.J. Simpson civil case.” That’s some big firepower, but as the story notes, there is a lot riding on the shoes.

[Via Los Angeles Business Journal: Shoemaker Steps Up Defense]