The snow sports market is big business, and according to numbers from last week’s Snowsports Industries America trade show, which took place in Denver, more than $1 billion (with a B) worth of equipment apparel alone, and reached $2.1 billion season-to-date.
So while the evening news may be complaining about the falling snow, and cities on the East Coast continue to dig out, this has been a boom time for those who partake in winter sports. This is also the first time that in history that snow sport sales have topped a billion dollars for sales in a single month. Sales this season are also 16 percent higher than last year, suggesting that despite a still sluggish economy winter sports are taking on the winter blues. Continue reading SIA: Snow Sports is Big Business