Adidas isn’t a company that sits on the wayside. It is one that is always in motion and with shoes like the Adidas Springblade runners will be too. These running shoes feature 16 downward-angled blades in the midsoles that react to your movement. These highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that provides spring-like motion under your feet. The Springblades will spring to life in August.
Tag: Adidas
Crazy Run
If you run like wild than perhaps the Adidas adipure Crazyquick is for you. This lightweight shoe features a textile upper with allover graphic print and synthetic overlays for added support. The shoes will grip the road thanks to the PUREMOTION midsole that mimics the natural stability of a bare foot, while a heel stabilizer will provide some cushioning. This shoes are for those who want to go for a short run or put in crazy miles.
Adidas On Board
While we are finally heading into the summer weather Adidas is looking ahead. The shoemaker recently announced that it would enter the snowboarding market, and bring out about 60 articles of snowboarding apparel that ranges from base to mid-layers, as well as technical snowboarding jackets and pants.
And since this is a footwear company the new lineup will include The Blauvelt (above) signature book. This has the classic Adidas look and is ready to get on the board – the snowboard that is. We’re sure some boarders can’t wait for winter.
Adidas Blows It Up With Nitrocharge
The soccer pitch won’t know what hit it. Adidas has introduced the new Nitrocharge soccer cleat/football boot, which offers a high-elastic upper element called the ENERGYSling to provide extra agility, while the ENERGYPULSE on the sole provides improved push-off and gives greater energy return to let the wearer go the distance.
The Sprintframe outsole offers TRAXION 2.0 stud placement to provide greater balance traction, stability and all in a lightweight shoe. The Nitrocharge also offers a miCoach speed cell fitness-tracking chip that allows the wearer to monitor speed, distance and even number of sprints. This can connect with an iOS device for a post game recap of the shoe’s explosive moments.
Boost’d
This winter Adidas unveiled the Energy Boost, which featured a revolutionary cushioning technology, and now the shoemaker has revealed the adizero Adios BOOST, a race-ready funning model that has already hit the pavement in a few marathons this year. This model features a full-length BOOST midsole that is complemented by a high-grip rubber outsole designed by tire-maker Continental to help runners go the distance. The only downside to this is that the shoes won’t be in stores until October.
Get Crazy, Get Quick
Adidas has introduced its new Crazyquick performance footwear line, which the company touts as being the latest innovation designed specifically to help make athletes quicker. This includes a line for basketball, football, running and training; and each gives athletes better controlled flexibility, better traction and optimal foot lockdown. So while it is good that Adidas is thinking of the “Quick” part, there are a whole lot of athletes that probably don’t need any help on the “crazy” part.
Adidas Gets a Boost
Adidas unveiled its latest running innovation, the Energy Boost. This is part of a new Adidas segment called Energy Running, where the shoe features “Boost,” a revolutionary cushioning technology that provides the highest energy return in the running industry.
“adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight: everyone wants more energy. Whether you’re running a marathon, training for an upcoming season or just trying to get back in shape, our revolutionary Boost cushioning foam provides the highest energy return in any running products,” said Eric Liedtke, head of sport performance at Adidas. “Energy Boost will reset the running industry and pave the way for all future performance footwear.” Continue reading Adidas Gets a Boost
Adidas Golf Goes on Tour
It might only be January but Adidas could have you itching to get to the golf course. The company has introduced its newest golf shoes and they are ready to make a tour. The adizero Tour feature ultra-lightweight adizero technology that has been found in running and basketball shoes, and the result is a golf shoe that will put a snap in your step through 18 holes. The new Sprintframe outsole is just 1.2mm thick making for a shoe that will feel good throughout the whole round.
And while the shoes are available in black, white and light gray it will be hard to miss these in bright yellow!
Adidas Gets Board
Sporting footwear maker Adidas has long been known to take chances and try new things. So it shouldn’t come as a surprise when the company announced last Friday that it had reached a deal to sign several professional snowboarders to its new team.
Joining Jake Blauvelt, who signed earlier in the year, and with a soon to be released signature après shred boot launching this month, the following professional snowboarders join the Adidas team: Kazu Kokubo, Eric Jackson, Helen Schettini, Forest Bailey and Keegan Valaika. The company further noted that the Adidas snowboarding joins Adidas Skateboarding in an effort towards dedication to authentic and collaborative footwear and apparel designed by skateboarders and snowboarders, for skateboarders and snowboarders.
Adidas Supports Breast Cancer Awareness Month
Adidas announced its support of Breast Cancer Awareness (BCA) with a line of new fitness products for October, including those that feature lightweight moisture-wicking fabric and CLIMAWARM thermal insulation for cold weather. adidas is giving 5 percent of the registered retail price back to National Breast Cancer Foundation, Inc.
Barefoot Golfing?
Adidas has introduced a variety of new shoes this year – and now two different trends have apparently merged. Adidas has made inroads in the minimalist shoe category and has been active with a variety of golf shoes. Now the Puremotion golf shoes deliver that lightweight and minimal feel for the fairway. These shoes are waterproof and flexible, and come with a 90 day comfort guarantee.
Since most courses probably won’t let you golf barefoot this might just be the next best thing.
Kinetic Recap: 2012 Olympics
All good things come to an end, including the Olympics. Throughout the 17 days of the games and before we cast the spotlight on some of the latest technology and innovations that were used to help the athletes train and perform. Here is our Kinetic Recap of some of the top stories of the 2012 Olympics: Continue reading Kinetic Recap: 2012 Olympics
Adidas ClimaCool Fabric Plays in the Olympics
We’ve been hearing about ClimaCool technology a lot, and probably own a few garments with the fabric. Since it plays a big role in Olympic uniforms, adidas provided some information on how its constructed, tested, and the benefits of the wicking fabric. Continue reading Adidas ClimaCool Fabric Plays in the Olympics