Adidas | Evolving Consumer

Boston Strong With Adidas

Next Monday TODAY’s Natalie Morales will take part in the Boston Marathon while wearing a custom Adidas Energy Boost 2 thanks to a generous donation from adidas Running to One Fund Boston. Natalie will be one of several wearing these limited edition shoes on race day, which represent supporters from around the world as a part of Adidas’ #weallrunboston campaign. Thanks to the passion and support of thousands, Adidas raised and donated more than $1.3 million for One Fund Boston in 2013. This year, to help Natalie’s fundraising efforts benefiting One Fund Boston and Challenged Athlete’s Foundation.

“I’m running in honor of the victims of last year’s attacks and hope to raise money for Boston’s One Fund,” said Natalie Morales, TODAY co-host. “Their resilience and ‘Boston Strong’ attitude have been a huge inspiration to me and to so many of you across the country.”

Today: Natalie Morales Official Website

Chill Out?

After this long harsh winter the last thing most people are likely to want to do is “chill out,” but soon the temperatures will rise and the Adidas Climachill technology will keep athletes from getting overheated. And it does so by putting metal into the clothing, but this is no suit of armor.

The line incorporates innovative fabric woven with titanium and industry-first 3D aluminium cooling spheres that provide an instant chilling sensation. The high tech fabric is designed to transfer heat away from the body to help the athletes’ performance in warm conditions – lowering their body temperature so they can train harder, run longer, retain focus and compete at the highest level.

The micro fiber fabric allows the apparel to provide the cooling properties of mesh, and in doing so can move excess moisture away from the skin. It utilizes evaporation and conduction methods together for the first time, the ground-breaking SubZero flat yarn contains titanium and is woven throughout the inside of each article of clothing. Flat yarn has more surface area than traditional yarns, which enables it to transfer heat away from your body.

Adidas Climachill Official Website

Smart Run Gets the Red Dot

Last month Adidas announced that its Smart Run won the product design category at the Red Dot Award 2014 and the wearable device stood out from 4,815 entries and received the Red Dot: Best of the Best for highest quality and ground-breaking design.

“Our ambition was to bring all the features and technology that runners value into an elegant, wearable package, with comfort and usability driving our decision making. Simple forms were executed in high quality materials such as magnesium, stainless steel, glass and silicone, to bring the look and feel that is appropriate to this level of innovation,” said Scott Tomlinson, design lead of the SMART RUN. “We consciously ignored the running watch template and looked more into the world of consumer electronics for reference. The touch screen display is the hero of the product and allows a clean look for all day wear, but also brings a rich and intuitive experience that comes to life as the runner requires it. We believe that the key to successful wearable technology goes beyond the features and functions, and is really driven by how well the product integrates into the daily life of the user, how well it simplifies and reduces, rather that what it adds.”

Red Dot Press Release: The winners of the Red Dot Award

Adidas is on the Roll

When we think of Adidas shoes are the first thing to come to mind, followed by apparel – but the company looks to hit the road on wheels this year. For 2014 Adidas has collaborated with Bombtrack Bikes to create a limited edition track bike. It is a minimalist looking ride, but apparently you’ll have to head to Asia or Europe to get one. It will only be available in Adidas stores but sadly not in the United States.

[Via BikeRumor: LIMITED EDITION ADIDAS BOMBTRACK BICYCLE]

Adidas Gets a Boost 2

Last week Adidas introduced its Energy Boost 2, which offers a complete technical upgrade including BOOST cushioning that returns more energy than any other foam in the running industry. The new running shoes further offer a one-piece translucent heel to mid-foot fit cage that locks you on top of the full-length BOOST midsole to create an enhanced, more stable fit. Visually, the new design allows for more a more refined aesthetic.

“BOOST has blazed the trail for Energy Running and reflects adidas’ commitment to strategic performance innovation,” said Eric Liedtke, global head of performance at adidas. “As the shoe that helped us introduce BOOST, Energy Boost 2 demonstrates the elaborate research and cutting edge development required to satisfy today’s Energy Running crave.”

Adidas Official Website

Adidas Expands Bra Collection

This year the sports bra collection doubled in size. That is to say, there are twice as many bra styles as last year, and includes the new maximum support Energy Bra. The collection, adidas says, “helps control the ladies”

The Energy Bra offers maximum support and is best for contact sports, running and high intensity workouts. The new Energy Bra will retail for $55. It has a three-clasp closure that allows for better adjustability. The cross-back strap design offers a personalized fit and more ventilation. Continue reading Adidas Expands Bra Collection

Adidas Breaks down the ZX Flux Shoe

Adidas is showing its ZX8000, part of its adidas Originals ZX family of shoes. The new model draws on a great deal of technology that enhances performance, while it still has a street casual look, and a statement at that. Continue reading Adidas Breaks down the ZX Flux Shoe

Razor Blade

This month Adidas launched its Springblade Razor, the next generation of “explosive energy under your feet.” These new running shoes, which are now available for pre-order, are the the first shoes to feature blade technology to help propel you forward.

The Springblade Razors feature a unique web design over sock-like Techfit technology that helps lock your feet in place and enhances breathability. The shoe’s 16 individually tuned blades instantaneously react to any environment, compressing and releasing energy. The shoes are also available in four colorways for men, including Solar Blue/Tech Grey Metallic/Black, Black/Tech Grey Metallic/ Light Scarlet, Metallic Silver/Black/Light Scarlet and Light Scarlett/Black/Metallic Silver, and three colorways for women including Solar Blue/Tech Grey Metallic/Black, Black/Black/Vivid Berry and Bahia Pink/Metallic Silver/Black.

Adidas Official Website

adidas Clima Changes Up

Whether or not there is climate change, there is no doubt there is a change of seasons happening and cooler weather means more layers. Adidas has you covered, or rather can help you cover up. The Climawarm+ line for fall and winter allows athletes to focus on performing at their best thanks to the use of advanced hollow fiber technology inspired by polar bear’s fur, as well as the use of C shaped fibers to manage sweat.

This provides athletes with increased warmth without increasing weight, as the use of hollow yarns and THERMOLITE creates thicker fabric and more dead air space, which minimizes heat lost from the body while creating excellent moisture management. Collection Highlights after the jump

Adidas Gets Going With GPS Watch

This week at the GigaOM Mobilize conference in San Francisco Adidas introduced a smartwatch. This reportedly features GPS connectivity to track athletes, while it can also monitor heart rate and provide feedback to a user via Bluetooth to the screen or even headphones.

The new Adidas device is set for a November 1 launch.

[Vai GigaOM: Adidas jumps into wearable computing, announces new $399 smartwatch at Mobilize]

Except No Substitute

Adidas has created the Cadillac of boots – no make that the Ferrari of boots. OK, third times the charm, the shoemaker has worked with Porsche Design Sport to come up with the Porsche of winter books. The Easy Winter Boots are designed to be a style alternative to traditional boots and feature PrimaLoft insulation, premium nubuck leather upper and protective TPU shell to help feet dry and the weather out. The rugged outsole will even help provide traction on wet surfaces.

You might not want to take that Porsche out of the garage in the winter, but you’d be glad to have these Porsche designed boots on your feet.

Adidas Easy Winter Boots Official Website

Stable Boost

Adidas has announced that its adistar Boost is now available and ready to pound the pavement. This is the first stability shoe featuring BOOST, adidas’ revolutionary cushioning technology and the highest energy return in the industry. It features a seamless Techfit upper helps hold the foot securely in place, and help runners go the distance.

Adidas Official Website

Weekend Reading List (08.17.2013): Wall to Water, Electric Charged Up, miWay

Wall to Water

From Gear Junkie: Climbing Comp: A 50-ft Wall, Only Water Below to Catch Your Fall…
Last weekend in Park City, Utah, some of the best climbers in the world competed in an event unlike anything else in the sport.

The Psicobloc Masters Series was the first major deep-water soloing competition held in the U.S. Climbers competed head-to-head on identical routes up a 50-foot wall, no ropes or harnesses, just a massive swimming pool below to catch their fall. Continue reading Weekend Reading List (08.17.2013): Wall to Water, Electric Charged Up, miWay