At this year’s Outdoor Demo Days at the Interbike trade show in Las Vegas there was no shortage of fitness drinks on hand, but on a hot and very windy day what really stood out most to us was something quite basic. It was just good tasting water from Essentia.
The brand is the top dog in the natural channel and the fastest growing top 10 brand in grocery, and possibly for good reason! The water line was created by Ken Uptain in 1998 but unlike a lot of bottled waters doesn’t need to come from a particular source. Instead Essentia Water is a non-source-dependent water that goes back to the basics.
This is accomplished by removing the acidic ions to produce water that is 9.5 pH. The company claims that the charged ions help the water permeate the body instantly, meaning instant hydration. We certainly felt refreshed after a few hours on bikes in the desert! And we certainly liked the taste.