Inventor and self-professed “golf nut” Lance McWilliams is looking to change the game. He’s in the swing of things with a newly launched training aid, the Zoom Boom. The 44-year-old Fort Worth native had already gone from average golfer to the creator of the 15 Minute Golf instructional system, and now he’s looking to truly revolutionize the way golfers make their swings. To this end he actually studied not just the way the game is played but also the players too, and found that it might not be the golf clubs that are what is at question, but rather the way they’re used that really needed to change.
In an article for The Fort Worth Business Press, McWilliams explains, “I studied all the greats and then I’d go the driving range and study the not-so-greats. I tried to figure out what makes this golfer different from that golfer.” It was seeing the so-called “not-so-greats” that was the epiphany for the erstwhile marketer turned designer. He saw that many golfers failed to stay on plane and finish their swing in a balanced position. Continue reading Zoom Boom Golf Club Swings Into Action