Evolving Consumer: Happiness through shopping - electronics & fitness

Eye of the Cat

The CatEye Rapid X safety light won’t leave you in the dark. It can switch from steady mode to flashing mode automatically when the battery power decreases by 20 percent while the flashing mode can provide riders with a full extra hour of light.

Both the front and rear modes are USB-rechargeable and offer Lithium Polymer batteries to go the distance. The lights feature a total of six modes, and will run in high mode for about one hour, low mode for about five hours and in flashing mode for about 30 hours. There is a “Rapid” flash mode will run for about 16 hours, “pulse” flash for about the same amount of time and even a “vibration” flash mode will run for about eight hours. CatEye claims that the pulse mode is “peloton friendly” so fellow riders won’t be blinded by the light.

CatEye Official Website

Forska Looks to Catch Up

Cycling apparel maker Foska looks to play catch up – or rather Ketchup. It has introduced a new jersey for this season that is dedicated to Heinz Tomato Ketchup. It is just one of several new food inspired jerseys. Something tells us you might get hungry and thirsty with a pack ride filled with these jerseys.

These jerseys are made of Coolmax material and feature a ¾ zipper along with three deep pockets, and with a sport fit could perfect for the next ride to the pub!

Foska Official Website

Tent-sion

Since the dawn of mankind tents have pretty much remained the same: a pole holds up the entire thing. There have been solutions to refining the system but most still revolve around a tent pole! Setting up a tent can thus cause some tension around the camp site.

However, Brooks-Range takes the concept of “Tension” in a different direction with a tent that sets up easier and reduces the stress involved. While the Tension 30 Tent doesn’t completely ditch the poles it does lessen the reliance on how these hold up the tent and more importantly does so by providing more space.

It does so by featuring a single carbon pole and two cross poles that provides headroom and creates an open space inside. Best of all this means a large tent for two people that weighs just a fraction of similar sized tents. More space, less weight and fewer poles – that might mean less tension thanks to Tension in the poles.

Brooks-Range Tension 30 Official Website

Freedom Ride

The FreeRider Pannier for Urban Bike Commuting are designed to allow for stress free rides to work. The idea is to take the heavy bag off the back and allow for a more comfortable – and potentially less stressful – commute. The pack, which is being brought to market via a Kickstarter campaign, can hold a backpack, messenger bag or even as the designers suggest a 12-pack of beer.

The FreeRider will be manufactured at Green Guru’s production facility in Boulder, Colorado. Video after the jump

Made in America: Kit Up

Simple is the way that some people roll, and the EDC Bike Kit is truly as simple as it gets. These tools are all made in America and are just what you need for the daily commute – hence EDC (Every Day Carry). The idea isn’t just to make it simple, which it is, but also to make it pocket friendly, rugged and there when you need it.

The EDC Bike Kit includes two hex keys, a pair of mini pry bars for quick tire changes and a glow in the dark compass to ensure you find your way. It is all tied together on a quick release brass key ring.

EDC Bike Kit Official Website

Stand Up

There are times when you don’t need to hang the bike on the wall, but you don’t want to lean it there either. If you’re short on walls many bike stands just won’t work, but Scorpion Bike Stands offers a solution. This simple looking metal stand does look a bit like the stinging creature but its “tail” doesn’t so much sting as can hold a bike in place via the crank holes.

One stand fits all wheel sizes, and it comes with a 10mm stinger welded on as well as two adapters to accommodate larger crank holes. We think it rocks out like a scorpion.

Scorpion Bike Stand Official Website

Weekend Reading List (05.03.2014): Passing Lane, Feature Friendly, Sit Back

Passing Lane

From Runner’s World: When Passing Another Runner in a Race, Should You Offer Encouragement?
They might appreciate it. But, then again, they might not. Continue reading Weekend Reading List (05.03.2014): Passing Lane, Feature Friendly, Sit Back

Healthier Than a Kit Kat

Who doesn’t love Kit Kat? Well, it may be good tasting but it isn’t exactly good for you. However, Clif Bar & Company has something that might be almost as good: the new Kit’s Organic Fruit + Seed bars, which are made with all organic fruit and seeds. The bars were inspired by Kit Crawford, owner and co-chief visionary officer of the company, motivated by her own experiences on her family farm and in her kitchen. The bars are made with just a handful of ingredients and no added sugar.

The entire line is USDA-certified organic, gluten-free, soy free, dairy free and contains 200 calories or less; and these also contain zero grams trans fat, and do not contain partially-hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives. The Clif Kitchen also sources ingredients that are not genetically engineered. The new line of bars are available in four flavors including Apricot Sesame Seeds, Cherry Pumpkin Seeds, Lemon Vanilla Chia Seeds and Coconut Sesame Seeds.

Clif Bar Official Website

Magic Pack

The Eddie Bauer First Ascent Sorcerer Pack isn’t exactly magical – so it won’t hold 10 times your weight or anything fantastical like that. But it is somewhat mystical in how it provides a unique blend of strength, weather resistance and light weight. It is made from CTF³ monofilament fiber using welded construction methods, so it can be seriously packed.

It is ideal for the next outdoor journey, but it isn’t rated for exploring dungeons or fighting orcs.

Eddie Bauer First Ascent Sorcerer Pack Official Website

Taking Action

The League of American Bicyclists looks to take action. It has addressed the “Vision Zero” campaigns for cities including New York and San Francisco.

There is only one acceptable number: 0.

While cities like New York and San Francisco have set decisive “Vision Zero” targets to dramatically reduce bicyclist and pedestrian fatalities, the U.S. Department of Transportation has just released proposed safety measures that have no goal, no accountability and no attempt to reduce the 16% of all fatal crashes that include people who walk and bike.

League of American Bicyclists Action Center Official Website

Pyle it On

Pyle Audio has shown that it knows a thing or two about rugged outdoor audio gear and now the company has introduced its eXpo Hi-Speed HD Action Camera, which it calls the perfect companion for action sports enthusiasts looking to re-live every hairpin turn or monster jump, while sharing their hi-resolution photos and videos with family and friends.

This 20megapixel camera/camcorder features CMOS image sensor technology, while it can record 1080p video, and can shoot at 60, 50, 30 or 25 frames-per-second. It also features a 4X zoom and invertible screen display, are controlled via a 2.0” LCD touch screen, and it can be controlled via Wi-Fi remotely from a smartphone. Continue reading Pyle it On

Tiger Time

Nike Golf has introduced the latest footwear design in its TW’ 14 family. The TW’ 14 Mesh is breathable, flexible and perfect for summer, and this shoe merges innovative technologies from the original TW’ 14, such as the Nike Free-inspired outsole, with custom options previously only available on NIKEiD. In addition Nike Golf designers paired the Nike Free-inspired design and Dynamic Flywire technology featured in the TW’ 14 with a ventilated mesh upper and lower-profile Integrated Traction on the outsole.

“The mesh upper and Integrated Traction options have been incredibly successful with the TW’ 14 on NIKEiD,” says Lee Walker, Nike Golf Footwear Product Director. “Consumers have told us they love it. So we created a version of the TW’ 14 with those features that people can try on in stores and purchase on the spot.”

The TW’ 14 Mesh is available now in White/Black-Volt-Wolf Grey and Base Grey/Black-Lagoon Red-Dark Base Grey.

Nike Golf Official Website

Walk on Water?

Walking on water isn’t that hard – provided it is frozen. Walking on water when it is actually in liquid form requires some divine power or the right technology. Uriel Arad of Los Angeles has launched a Kickstarter campaign to find backers for his Aqua Elliptica, a device that makes walking on water not only possible but also makes it part of a workout routine. The primary construction of his design is a catamaran arrangement with two feet supporting a platform on the surface of the water.

If the campaign is successful Arad hopes to go into production this summer, with the final version utilizing carbon fiber and Kevlar. So it would be water ready and rugged. Video after the jump