Evolving Consumer: Happiness through shopping - electronics & fitness

Next Generation Console

Bike2Power has introduced its new BikeConsole iPhone 5C Smart Mount, Special Edition. That’s a mouthful, and this handlebar mount for the iPhone, which is now available in five colors, offers waterproof and shockproof protection for the handset. It features SoundBoost microvent sealing technology for enhanced speakers and mic sound.

The BikeConsole Smart Mount also offers a formfitting, silicon-lined shockproof case with an in-bracket safety lock and double-hinged closure design. It is designed to provide the user with full phone functionality from within the case, while the BikeConsole even offers an antiglare screen membrane that perfect for a bike ride on a sunny day. Continue reading Next Generation Console

Getting Personal… Wheels

Many parts of a bike can be truly customized, but at a cost. While custom-built wheels have been rolling for a while, the German high-end wheelmaker Lightweight is now offering a limited edition that can be truly personalized as well as customized.

Whatever users would like to see laser engraved on the rims can be done. The white text will be applied in capital letters on the rims, and the shorter the text the larger the font! The program applies to the company’s Meilenstein or Fernweg wheel models. Orders must go through an authorized Lightweight dealer, and there is no additional charge for the personalization service.

The personalization program runs through Nov. 22, with delivery by Christmas guaranteed.

Lightweight Identity Official Website

Lunar Arrival

Nike’s latest moon shot is ready for launch. The Nike Lunar LDV Sneakerboot features a springy Lunarlon cushioning along with aggressive traction that will help provide impact protection along with plenty of stability. It is ready for touchdown on just about any surface.

Nike Lunar LDV SneakerBoot Official Website

Made in America: Bowie Returns

The Bowie knife has a long and colorful history, and American knife maker The Ontario Knife Company has had a long history producing various blades. Introduced 20 years ago in its SPEC PLUS Line, the SP5 Bowie Knife was a favorite – even when it was removed from the line of products.

Now the OKC SP5 Bowie Knife is back. As the company noted, it is a fighting knife, a hunter’s companion, and an all-purpose wilderness survival tool. The OKC SP5 features a sturdy, full-tang construction designed for serious cutting and chopping power. Its 10-inch blade is constructed from 1095 Carbon Steel with a 57-59 HRC.

Welcome back Bowie!

The Ontario Knife Company Official Website

Hand Warmer

Snakes don’t like cold weather, but the 45NRTH Cobrafists will be just the thing when the weather falls. These specialized gloves mount over the handlebars, and feature windproof construction with zippered vents at the top and bottom to help regulate temperature and ensure that the digits don’t get too warm. We wouldn’t think warm hands in winter would be a problem but these might just do it.

There are even inner pockets for stashing some food or gear and putting it truly within reach.

45NRTH Official Website

adidas Clima Changes Up

Whether or not there is climate change, there is no doubt there is a change of seasons happening and cooler weather means more layers. Adidas has you covered, or rather can help you cover up. The Climawarm+ line for fall and winter allows athletes to focus on performing at their best thanks to the use of advanced hollow fiber technology inspired by polar bear’s fur, as well as the use of C shaped fibers to manage sweat.

This provides athletes with increased warmth without increasing weight, as the use of hollow yarns and THERMOLITE creates thicker fabric and more dead air space, which minimizes heat lost from the body while creating excellent moisture management. Collection Highlights after the jump

Prison Bound – or Not

You might look prison bound with the SZ-55 Selvage Prison Denim Jacket, but these vintage pieces are now ready for the daily commute. Reportedly made in 1955 as an everyday uniforms for those who fought the law (and the law one) these are now available from Makers Riders, and will keep you warm while looking cool on the ride to work.

Makers Riders SZ-55 Selvage Prison Denim Jacket

Super (LOCK)8

There are plenty of bike trackers on the market and a lot of bicycle locks. The LOCK8 is designed as the first “smart bike lock” and acts as both a lock and tracker should the lock part be compromised. Now being developed via a Kickstarter project, the LOCK8 is a keyless system that relies on the smartphone to do the unlocking, while integrated GPS can transmit the location of the bike.

The system features a number of systems, so that if a bike is stolen the geolocator kicks in, while the smart cable will set off an alarm and send a push notification should it be cut. A gyro accelerometer will also send the push notification and do the alarm thing should someone try to cut the LOCK8 or otherwise remove it.

The idea here is that you can’t stand around and watch your bike all day, so the LOCK8 will do it for you. Video after the jump

Uniform Look

The Sochi 2014 Winter Olympic Games are just a few months away, and last week the U.S. Freeskiing Team – which will make its Olympic debut – unveiled its uniforms for the big show at an event in New York City.

These custom uniforms were developed by The North Face, and include laser-cut stars on the jacket cuffs and unlike the debacle with the summer uniforms (which we remember were made in China), these will be produced at a Bay Area factory! Continue reading Uniform Look

Minimal Acceleration

Swedish shoemaker Icebug is looking to give minimalist runners some serious traction for the trails. The company is in maximum gear with the Acceleritas3, a shoe that strips away everything except what is needed for stable footing in any terrain.

Designed to feel like a pair of socks, this natural shoe provides thermal and impact protection and yes a lot of traction. The outsole offers a special pattern that is optimized to grip on hard as well as wet surfaces. The shoes won’t absorb water and thus won’t get heavier even in wet and watery conditions. Instead they’ll feel light on the feet while offering serious grip in almost any terrain.

Icebug Acceleritas3 Official Website

BASF Looks to Ride Like its 1865

The High Wheel Bicycle – also known as the Penny-farthing – was a popular bicycle about 150 years ago. Could you imagine what those unique bikes might have looked like had the designers had access to today’s advanced materials?

We really never did, but BASF did and they’ve created a 21st take on the 19th century bicycle. Why? We’re not certain but it does look interesting. Video after the jump

Surf the App

Now you can surf the web and then use the Surf Report 2.0 app from Oakley before heading to the beach. This app provides information on conditions for thousands of breaks worldwide. Details including weather, tides, sweels, water temperature and much more are now at your finger tips.

Oakley Surf Report 2.0 Official Website

Kargo and Go

When on a bike there is only so much you can carry. Sure there are plenty of saddle bags and even packs you can carry but for those of us who like a streamlined and minimalist look, it means stuffing too much stuff in jersey pockets.

Now you can stuff tire irons and patch kit in a second water bottle, but that can leave you somewhat thirsty. A better option is the Kargo Cage from King Cage, which features a stainless steel cage and a ballistic nylon bag that can be stashed behind the water bottle. This is enough to hold a tube, CO2 cartridges and tire irons – just enough stuff to ensure that you aren’t walking home.

King Cage Official Website