Evolving Consumer: Happiness through shopping - electronics & fitness

Garmin Back on the Edge

Garmin has remained on the cutting edge again. This month it unveiled its Garmin Edge 1000, which will carry over many of the training features from its Edge 819 but also add the navigation features of the Edge Touring. This new cycling computer features a 3-inch touchscreen display with full-color 240×400 resolution.

The new cycling computer will come loaded with maps and points of interest including parks and trails, and can provide riders with turn-by-turn directions. It can synced with ANT+ products including heart rate monitors, power meters and speed/cadence sensors. The Edge 1000 is even compatible with Shimano’s Di2 with D-Fly system to display the current gear on the screen. This unit can also be paired with a smartphone so riders can view incoming calls and even text messages.

Once again Garmin could very well give riders an edge in more ways than one!

Video after the jump

Adjustable Moxie

Moxie Cycling shows that it can adjust with its new Adjustable Cycle Skirt, which adjusts between 7 and 14 inches in length, features a hidden waistband pocket for carrying essentials, and — with its liner-free design — pairs with the rider’s favorite bike shorts.

Moxie Cycling Official Website

Shocking News

RockShox, the company that practically defines the mountain bike suspension fork, is turning things upside down. The company’s new RS-1 model features inverted legs and a full carbon chassis.

It is designed specifically for 29ers and features a totally integrated front end system that has been dubbed “Predictive Steering” as it combines the fork and wheel into one. By inverting the fork the damper legs can be more consistently bathed in oil, which means better lubrication and better small bump sensitivity along with more speed. About the only thing not to love about this concept is its high price! Continue reading Shocking News

Felt Picks a Cruiser

At the recent Sea Otter Classic Felt Bicycles unveiled its new cruiser model inspired by Mike Wolfe, the host of the History Channel series “American Pickers.” The new Red Wolf will be available this fall, and it will feature a hydroformed tank top tube, 1-1/8-inch threadless double crown fork, three-speed Shimano coaster brake with 50mm super-wide aluminum wheels, 26-inch Quick Brick tires, Felt Drillium 44T aluminum chainring, full-length fenders and a rear rack. The paint scheme mimics a post-war balloon bike, while it also features an oversize springer seat with embossed with the logo of Wolfe’s antique store, Antique Archaeology.

“This is a particularly exciting project for us,” said Alan Foster, Felt’s lifestyle product manager. “Mike is well-known to have deep cycling roots, not just as a collector, but in his life prior to becoming a television celebrity. He raced bikes and owned a shop for 11 years. He was also a rep in the industry, so his love for bicycles is genuine. He was actively involved in every aspect of the Red Wolfe’s look and knew exactly want he wanted going in. We are thrilled with this project and the relationship.”

Felt Bicycles Official Website

X4 Lights the Spot

There are plenty of ways to be seen while riding or running at night, but Edward Ward of London has created the Commuter X4, a wearable, fiber optic rear bike light that helps drivers judge distance, width and even speed of the cyclist. Ward’s design was even selected as one of the final 20 of the British Inventors’ Project at the Gadget Show Live 2014. His design features four fiber optic light guides and this system can be worn over the back and can also be attached to bags and backpacks. What makes this system also stand out said Ward is that the human eye typically judges distances by focusing on two more focal points and the Commuter X4 provides much more than a single light.

This system is also designed to sit at the optimum height for all road users – again ensuring it can’t be missed. Ward has now launched a Kickstarter campaign to help the X4 get noticed by investors. Video after the jump

Scratch & Shred Turntable Snowboard

httpv://youtu.be/m9vO0Y2lBGQ

Scratch & Shred Turntable Snowboard: Every Third Thursday
In true hip hop fashion, Signal Snowboards put together the ultimate collaboration teaming up with one of the greatest DJs in history and contributing member of the Beastie Boys, Mix Master Mike, who not only provided direction on this build but also an original track

Signal Snowboards: Every Third Thursday Official Website

Shine Like a Eagle

The Eagle 600 bike light from Magicshine doesn’t necessarily soar higher than most lights, but it does have a little magic of another sort. Unlike most cycling lights this light features an OLED display that shows remaining battery and runtime.

It can be fully charged in about four hours and can run on full power for about 1.5 hours. It also has low modes plus flashing mode to preserve the battery life. On full blast it offers 600 lumens, which is enough to light the road ahead. The best feature is still that lets you know the runtime that is left with the light so you’re not left out in the dark.

Magic Shine Eagle 600 Official Website

Kid of the Road

While kids can’t get behind the wheel until they’re 16 years old they can still feel like they’re a kid-sized king of the road with the new Farrier 24 kid’s road bike from Swobo. Peter Disco, owner of Swobo, has launched Farrier Bikes as a separate brand that makes road bikes especially for junior sized rides.

These include 24-inch wheels – as well as the slightly larger 650c – along with 6061 butted aluminum frames and forks and Shimano Claris 8-speed STI shifters. At $750 these are aimed at those serious young riders, and yet aren’t meant to be the final bike for anyone – and that makes sense as most kids might outgrow it in a season or two.

Farrier Bicycles Official Website
[Via BikeRumor: SWOBO LAUNCHES FARRIER BICYCLES W/ PREMIUM KIDS’ ROAD BIKES]

Rudy Gets Cool With Airstorm

Spring can be a time with wild weather and the Rudy Project is forecasting quite the Airstorm – its new road and mountain bike helmet. It features 16 front vents along with six rear “extractor” vents, which along with the internal crown architecture is meant to help hot air flow outwards to dissipate heat.

The helmet weighs just 260 grams, and features an adjustable “chassis and ring” structure to allow one-handed adjustment on the bike. It also features two sets of interchangeable and washable pads, plus a bug stop mesh protection system.

“Rudy Project has come a long way since we began developing helmets, and the Airstorm is a testament to that evolution and our engineers’ commitment,” said Paul Craig, president of Rudy Project North America. “By listening to our athletes and using that data to improve our design, we’ve come up with an incredible combination of features that’s sure to impress anyone who gives it a spin, plus the Airstorm is competitively priced for the benefits it packs.”

Rudy Project Official Website

GoPro Goes Double

GoPro has doubled down so to speak with the introduction of the new GoPro Dual HERO system, which can capture synchronized footage that can be converted to 3D. This set up will also allow users to capture simultaneous photo and video footage. It is compatible with two HERO3+ cameras (sold separately) and the system will retail for $199.

Continue reading GoPro Goes Double

State Your State!

Want to show some state pride while you ride? Pactimo’s new line-up of cycling jerseys includes design’s for California, Colorado and New York. Each State jersey features a full length YKK zipper along with hidden elastic sleeve openings, and a silicone gripper at the waist. These new 2014 jerseys are also quipped with the standard three rear pockets, while the jerseys even have a race radio earpiece opening in the rear pocket with a cord loop in the collar.

We’re not sure if more states will follow, but Pactimo could certainly help encourage a race between the states!

Pactimo State Series Official Website

Harrison and Eleanor On the Bike

Linus Bike has introduced two new bike bags for spring – the Eleanor canvas bag (left) and the Harrison briefcase. Both are designed to easily attach to bike racks with covered hooks.

The Eleanor, which can be carried as an over-the-shoulder bag, is made of coated 16 ounce canvas, with a leather bottom and handle. It features a magnetic closure, an interior iPad pocket, brass key hook and a D-ring for locking. It even includes a padlock.

The Harrison is designed for use on a bike as well as being a functional briefcase for around town. It can hold a 15-inch laptop in a padded pocket, plus it is made of coated 16 ounce canvas with cotton webbing handles with reinforced leather. The Harrison has a large main compartment with two interior pockets, pen holders, a brass key hook and a detachable shoulder strap. A D-ring can add a lockable option and it includes a padlock.

Linus Bike Official Website

Sea Otter Classic: Razik Back on a Roll

At this year’s Sea Otter Classic Razik Bicycles introduced its new brand and redesigned IsoTruss road frameset. Originally released under the brand name Delta 7, the company lost the licensing rights to the technology, but this year formed a new company and acquired the rights to the develop and entirely new chassis and product lineup.

The company’s new offering is the Vortex, a frame that is 100 percent made in the USA. It has been completely redesigned inside and out, and is arguably the most distinctive-looking bike on the market. It features a frame with an open lattice structure that is made up of three-dimensional pyramid-shaped trusses consisting of carbon fiber and Kevlar strands–all meticulously wrapped by hand, instead of molded sheets of carbon fiber. The design delivers vibration damping and incredible handling in a bike that is sub-13 pounds, depending on component selection.

“The unique capabilities of the IsoTruss design allows us to tailor the properties of each characteristic of the ride,” explains Ryun Noble, president and director of engineering at Razik. “What’s truly astounding is its ability to absorb energy-robbing vibration while maintaining strength and rigidity to transfer power and deliver precise, razor-sharp handling all in an incredibly light frame.”

Razik Bicycles Vortex Official Website