Software | Evolving Consumer

Sensors in the Socks

You can smell a sock and know when it needs to be laundered but the Sensoria Fitness Sock by Heapsylon – a so-called smart sock – can do more than tell you it needs to be washed. This sensor-filled sock and attachable anklet can be paired with a smart phone and help coach users on their running technique.

The Heapsylon sock utilizes e-textile sensors, which can count steps, measure speed, track calories, distance and even altitude. There are plenty of heart rate monitors and step counters that can do that already, but this sensor can also track cadence and foot landing technique and even weight distribution on the foot, which can help runners know what they’re doing right and wrong.

Now that’s a smart sock! Continue reading Sensors in the Socks

Weekend Reading List (03.08.2014): Enough Already, Protesting, Tracking the Field

Enough Already

From Bicycle Retailer: U.S. Transportation Secretary says he won’t tolerate ‘crisis’ in bicyclist deaths
U.S. Transportation Secretary Anthony Foxx said Tuesday that he won’t tolerate an increase in bicyclist and pedestrian deaths. Continue reading Weekend Reading List (03.08.2014): Enough Already, Protesting, Tracking the Field

RaceWare Goes 3D (Printing)

Customized products are nothing new, but RaceWare Direct is taking it up a notch thanks to 3D printing technologies. The company will soon be offering products that can be very customizable when it comes to color and text, and is offering a number of bicycle mounts in both 3D printed nylon and titanium.

The online customization service will launch later this year.

RaceWare Direct Official Website

Fishing Sonar

While many people will simply head to the old fishing hole and cast off and hope for the best, hardcore anglers might take notice of the FishHunter Sonar, which is powered by military-grade sonar technology that can truly find the spot where they’re biting. This device floats o the water and pairs with a smartphone app that allows users to see if school (as in school of fish) is in session.

FishHunter Sonar Official Website

Move Your Mbody

There is no shortage of shorts that provide compression, but the Mbody system from Myontec does much more than just provide some compression to the legs. These Finnish made athletic shorts are designed to get you across the finish line by helping track your muscle activity.

The MShorts as these are called are equipped with an Mcell module that plugs into the apparel and displays the processed data on a mobile device. The sensors monitor that activity of the quadriceps and hamstrings and transmitted to a user’s Android mobile device. This allows users to tell if one leg is working harder than the other and allows users to change up their activity as necessary.

Mbody Official Website

Sole(us) to Go

Sports watch and GPS maker Soleus has introduced a fitness tracker wristband. The Soleus GO! works much like similar devices and can track daily activities as well as sleep cycles. It can tack steps taken and calories burned, while a vibration alert can notify wearers when it is time to get moving. It can sync with a mobile device, while an app can log activity, plus it even show incoming calls and messages on its OLED display.

“At Soleus, we started the company around meeting the needs of the athlete with quality performance and style at an affordable cost,” said David Arnold, founder and CEO of Soleus. “Our core values are attributed to supplying athletes the most advanced tools they need to achieve their goals. At the same time, we want to help people everywhere enhance their life with activity. We spent a lot of time and research to develop the most comprehensive activity tracker that monitors and records the most important aspects of daily life while incorporating the wearable technology features for everyone on the go.”

The device arrives in retail today.

Soleus Official Website

Pyle It On

Pyle Audio has introduced the Bluetooth Heart Rate Monitor and Watch (PSBTHR70), which measures heart rate, average speed, distance traveled, number of steps taken, lap speeds and calorie consumption. This data can be wirelessly transmitted – by Bluetooth of course – to various third party apps on compatible Android and iOS devices. Supported apps include RunKeeper, MapMyRun and WahooFitness among others.

This watch, which is available in black, green, blue or pink for around $70, can display time in a 12 or 24 hour format and features optional hourly chimes and daily alarms, as well as a built-in calendar system. Continue reading Pyle It On

Unbundled Trainer Accessories

Indoor trainer maker Kinetic announced a new pricing structure for its inRide Watt Meter and Bluetooth Smart Heart Rate Strap. While previously sold together each is now available as two separately packaged products. While bundled together for $229, consumers can now purchases the inRide Watt Meter for $159, while the Kinetic Bluetooth Smart Heart Rate Strap has a suggested retail of $70.

“We’re listening to cyclists,” explained David Simpson, Kinetic’s marekting manager. “Quite a few already have heart rate straps, offering the inRide pod separately saves them money and eliminates the redundancy of purchasing a second one. As for customers who only want a heart rate strap, ours is a great option that is compatible with inRide and over 50 different fitness Apps.”

Introduced in 2012 the Kinetic inRide is compatible with all Kinetic fluid trainers, while the inRide app offers five different data screens, allowing riders to focus on wattage or heart rate with features such as time-in-zone measurement, programmable rider data, calorie burn, and ride history. The Kinetic Bluetooth 4.0 Heart Rate Strap wirelessly pairs with the free Kinetic inRide App, as well as any of over 50 popular fitness Apps, including Strava and MapMyRide, to measure heart rate.

Kinetic Trainers Official Website

Making Tracks

If hitting the slopes early means a lot to you then the First Tracks app for Android and iOS devices is something that should be on the phone. This isn’t just an alarm, it actually will wake you early if snow has fallen and there is fresh powder to enjoy. On the other hand if conditions remain unchanged then the alarm will go off at the normal time so you can get your beauty sleep.

First Tracks Official Website

Shimano Gets in on the Action

This month Shimano announced that it was entering the action camera market. The CM-1000 Sport Camera (MSRP: $299) will be available in May and is the first product from the company’s Lifestyle Gear Division, which targets both the fishing and cycling markets, and will be able to be integrated with existing Shimano electronics.

This HD camera can record video and stills, and features an F2.0 lens that will be good for low-light conditions, and offers dual, standard angle 135 degree and super wide 180 degree modes, while also providing a 90 degree increment auto-image rotation. That feature will allow users to flip the camera and still maintain a horizontal image plane.

The CM-1000 weighs in at 86 grams and will be waterproof to 10 meters without an external case. It offers ANT+ wireless connectivity as well as Wi-Fi and works with its own Android and iOS apps.

Shimano Official Website

Shimano Cuts the Cord

Shimano announced this week that it has cut the cord on its electronic shifting system. The company has introduced a new wireless device that will connect its Di2 groups, and this will sync with the new Shimano PRO computer via ANT+.

The Di2 Wireless Unit (Shimano product SM-EWW01) will be compatible with Dura-Ace 9070, Ultegra 6870 Di2 and Ultegra 6770 E-tube road shifting systems. This Di2 Wireless Unit is powered by the same Di2 battery that powers the Di2 shifting system.

Shimano Official Website

Weekend Reading List (02.01.2014): Fat Summit, Super Apps, Cold Runnings

Fat Summit

From Bicycle Retailer: Fat Bike Summit: It’s time to develop rules for the sport
Mike Van Abel, IMBA’s executive director, told more than 110 participants at the annual Fat Bike Summit that it’s time to develop rules to guide the use of fat bikes on public land and private property. Continue reading Weekend Reading List (02.01.2014): Fat Summit, Super Apps, Cold Runnings

Mobile Running Coach

Sometimes a good coach can motivate you to work harder and go further. Since not everyone can have such a coach the Personal Running Trainer app will be there instead. Designed to help beginning runners train for distance running it provides professional and motivational coaching instructions that voices over personalized music selection, and with this is there to tell you when to change pace and when to rest.

Users can even track other runners using the same program. It is the next best thing to your own coach, and this app is available in nine languages and for Android and iOS devices.

Personal Running Trainer Official Website