Running | Evolving Consumer

Weekend Reading List (11.09.2013): Lance Comes Clean, Student Board, Race Circuit

Lance Comes Clean

From Cycling News: Lance Armstrong exclusive interview: Part 1
A year on from USADA’s Reasoned Decision, Lance Armstrong swivels in his desk chair as he talks at length about the last 12 months and many aspects of his career starting from when he turned professional back in 1992. The now disgraced Texan has agreed to sit down with Cyclingnews Editor Daniel Benson for a face-to-face interview in his new temporary home in a sleepy suburban district of Austin. Continue reading Weekend Reading List (11.09.2013): Lance Comes Clean, Student Board, Race Circuit

Minimal Acceleration

Swedish shoemaker Icebug is looking to give minimalist runners some serious traction for the trails. The company is in maximum gear with the Acceleritas3, a shoe that strips away everything except what is needed for stable footing in any terrain.

Designed to feel like a pair of socks, this natural shoe provides thermal and impact protection and yes a lot of traction. The outsole offers a special pattern that is optimized to grip on hard as well as wet surfaces. The shoes won’t absorb water and thus won’t get heavier even in wet and watery conditions. Instead they’ll feel light on the feet while offering serious grip in almost any terrain.

Icebug Acceleritas3 Official Website

Weekend Reading List (11.02.2013): Bike Sales Up, Urban Rolls Outdoors, Aim High, Food to Run

Bike Sales Up

From BikeRadar: Bikes outsold cars in UK and Europe in 2012…
New figures suggest bikes are selling faster than cars across most of Europe, despite another set of data saying bikes sales are declining as well. Continue reading Weekend Reading List (11.02.2013): Bike Sales Up, Urban Rolls Outdoors, Aim High, Food to Run

New Balance Runs the NYC Marathon

This Sunday will see the annual running of the ING New York City Marathon and New Balance is putting its best foot forward so to speak with special NYC-themed version of the 890v4 and 990v3. If you can’t make it to the Big Apple to get a pair you can try to dash online. But act quick, these are likely to sell out. Video after the jump

Weekend Reading List (10.26.2013): East Riding?, Facing Questions, Gotta Go!, Skate Innovation

Easy Riding?

From BikeRadar: Bordering cycle lanes with white lines will not keep cyclists safe, says charity The CTC has questioned elements of a coroner’s report which suggested London’s unbordered blue cycle lanes could be made safer if they were demarcated with white lines. The charity claim that most motorists won’t be aware of the legal differences anyway. Continue reading Weekend Reading List (10.26.2013): East Riding?, Facing Questions, Gotta Go!, Skate Innovation

Weekend Reading List (10.12.2013): UniRider, Shoe Hole, Football Tech

UniRider

From Gear Junkie: Man Rides Unicycle On 525-Mile Bike Tour
Riding 525 miles on a bicycle is a solid physical challenge. Grandfather of five Mark Massie made it tougher, opting to ride the entire California Coast Classic Bike Tour on a unicycle. Continue reading Weekend Reading List (10.12.2013): UniRider, Shoe Hole, Football Tech

Don’t Leave Without the Sleeve

We think of sleeves as being something for the arms, but the 2XU Compression Performance Run Sleeves are worn on the legs, and these feature a zoned breathability panel for maximum airflow and comfort. This gradient panel provides increased blood flow and maximum muscle containment.

These can be used for endurance activities and workout sessions as well as for putting in the miles on the road. These promise improved race times and faster recovery, along with reduced muscle fatigue and can even help minimize shin splints.

2XU Compression Performance Run Sleeve Official Website

Weekend Reading List (09.05.2013): Boa Yeah, Getting Warm

Boa Yeah

From GizMag: Boa Taking Over As Bike Shoe Closure Of Choice
Boa Technology touts its twist-to-tighten, cable-and-dial closure systems as light, easily adjustable and strong. Manufacturers seem to agree. Eight bike shoe brands will release 39 new models with Boa closures by spring 2014. Continue reading Weekend Reading List (09.05.2013): Boa Yeah, Getting Warm

Weekend Reading List (09.28.2013): Big Descent, Race Nerves, Go to Google, Newbie Boards

Big Descent

From GearJunkie: Ski Descent Of Fourth Tallest Mountain On Earth
A three-man Italian team will attempt the first complete ski descent of a coveted line high in the Himalayas this fall. Skiers Edmond Joyeusaz and Federico Colli plan to climb and ski down Lhotse, the fourth tallest mountain in the world at 27,940 feet, with videographer Carlo Limonta in the Lhotse Ski Challenge Expedition. Continue reading Weekend Reading List (09.28.2013): Big Descent, Race Nerves, Go to Google, Newbie Boards

ENDEVR Enters the Iron Age

This month ENDEVR has announced that it has been named the official athletic gear sponsors for the most prestigious event series in the sport of triathlon, the IRONMAN Triathlon Series. At next month’s IRONMAN World Championship in Kona the company will make available its MyID, the customizable medical wristband that stores vital information with an optimized QR code that is easily accessible for the fastest and most complete medical profile in a time of emergency.

In additional the ENDEVAR StrengthTape will be the official athletic tape of the big event. The unique feature of StrengthTape is its ability to be worn for up to seven days and withstand any extreme condition including water training, which makes it a popular one for the IRONMAN.

ENDEVR Official Website

From the Ashes

We’re not saying this shoe burned up and rose from the ashes, but perhaps if you wear it you’ll be able to burn up the track – at least stylistically. The Nike Air Pegasus 83/30 offers a classic look and comes in a range of colors. There is even a reflective strip that provides visibility at night. The shoe offers a mesh upper that features stitch-less construction for a comfortable fit with excellent ventilation. It will look good and feel good – and isn’t that a way to rise above?

Nike Air Pegasus 83/30 Official Website

Arm Up the Feet

In medieval times armor was worn on the feet, and this meant metal coverings over shoes that featured riveted sections that were anything but comfortable.

Today the Under Armour Speedform running shoe isn’t mean to protect a warrior on the battlefield but rather to provide greater comfort and stability for those to in some miles on the road or trail. These feature a seamless interior along with ultrasonically welded components and form-fitting construction but not a rivet or stitch anywhere in sight. These feature moisture-wicking technology via the chafe-free 4D foam to provide a different kind of protection.

Under Armour Speedform Running Shoe Official Website

Weekend Reading List (09.14.2013): Eye Contact, No Pass for Dopers, Human of Steel, Not Hot Air

Eye Contact

From GearPatrol: Being Seen: Visible Cycling
Hey there. Yeah, you, riding along in your cool color-coordinated cycling team kit, all matchy-matchy. You look real spiffy, so neat you’ll make a great hood ornament. Because that’s where you’re going to end up — on someone’s hood, or like me, under one. Those who really need to see you, can’t. In your fancy attire, you’re invisible to motorists. Continue reading Weekend Reading List (09.14.2013): Eye Contact, No Pass for Dopers, Human of Steel, Not Hot Air