Riddell is bringing performance and protection to the masses. The masses of high school and college football players that is. The company is introducing its Riddell 360 for this season of football. The Riddell 360 helmet has several features that increase safety, yet it’s still affordable for most teams and individual players.
The helmet uses strategically placed hinge clips, and a flexing facemask that reduces force from frontal impacts. Energy is redirected away from the head. An enhanced occipital lock cradles the head for more comfort, fit and stability. All these features also help the helmet stay on and protect the head during tough plays. Riddell also used an aggressive design that includes extreme detailing and oversized vent holes, which allow air circulation around the player’s head. The nexagonal liner system includes a removable, moisture resistant overliner, another comfort feature.
Riddell already earned a five-star helmet rating from the engineers at Virginia Tech.
Sporting footwear maker Adidas has long been known to take chances and try new things. So it shouldn’t come as a surprise when the company announced last Friday that it had reached a deal to sign several professional snowboarders to its new team.
The Air Jordan apparently has been deflated, but Nike is still in the game – introducing the Nike Lebron X in honor of LeBron James’ first NBA championship, and the first signature shoe to offer Nike+ Baskeball support. This shoe actually lets you track in-game activity to an iPhone, and is reportedly the first Nike shoe to feature the full-length visible Nike Zoom unit. It offers Hyperfuse construction with a one-piece upper, and Flywire technology to provide secure fit while still feeling lightweight.
Instead of heading to the end zone in an NFL game, last week players from the San Francisco 49ers helped complete the new outdoor 49ers Fitness Zone at Peterson Middle School in Santa Clara. The 49ers reportedly traded in their cleats, shoulder pads and even game faces and picked up power tools, put on smiles and helped install seats and hang two gates at the new center.
It is hard to believe that Interbike was a week ago. It came and went so fast, but it remains among our most favorite shows of the year. We went through the camera one more time and have posted our final photos from the show floor, including this one above of our own Brian O’Connor and pro cyclist Tom Danielson. 
This year at Interbike, Paris-based Kinetik Compression Gear will make its U.S. debut, showing its compression garments for cyclists, runners and triathletes. You may have seen Kinetik in the Tour de France. The company is the official compression sponsor of Team Saxo Bank.
With Labor Day behind us it means that fall is around the corner and road cycling will soon give way to the fall/winter sport of cyclocross. For those who are new to the sport Jeremy Powers, professional cyclocross racer for Team Rapha-Focus, and renowned cyclocross videographer Sam Smith have put everything you need to know on a DVD. 
As summer draws to a close it means football season is around the corner and this year many players will be donning a very new helmet. For the 2012 season Riddell introduced its new 360, the latest in a long line of next generation football helmets.