BMW Drives Multi-Year Olympic Sponsorship

U.S. Olympic skater Apolo Anton Ohno welcomes new sponsor BMW.

Years ago it was BMW Films. Short pideos of theater-quality storylines that highlighted the auto brand and were fun to watch. Now BMW is putting money behind the United States Olympic Committee.The six-year deal makes BMW the Official Mobility Partner of the United States Olympic Committee and of four National Governing Bodies: USA Bobsled & Skeleton, U.S. Speedskating, USA Swimming and USA Track & Field. This is multi-million dollar agreement isn’t just a monetary commitment. The sponsor will provide the USOC with fundraising opportunities and the four NGB groups will gain access to BMW Group technical expertise. BMW group will use its experts, deep technology base and facilities to help the Olympic and Paralympic Teams improve their training and performance. Teams will get to use the auto manufacturer’s facilities including the wind tunnel to test aerodynamics.

via: MediaPost

Synthetic Ice, Ice Baby

Given the recent heat waves that have gripped much of the country it is hard to think about ice – except for the kind used in a cool drink. But hockey season is just around the corner, and the ice that the skaters will do their thing on is evolving. On the surface – no pun intended – ice is pretty simple. Run some water; add some cold and you have a skating surface. Mother nature usually does a good job every winter, but for the artificial ice rinks it is another story. Continue reading Synthetic Ice, Ice Baby

Tape Up Those Aches

Olympic athlete Paulo Villar tapes his muscles to get through the hurdles.

Working through aches and pains has gone way beyond the ace bandage. Kinesio Tex Tape Gold, a black and brightly colored tape that almost looks like an abstract tattoo, is often seen on Olympic and pro sport athletes. Kinesio Tex Tape Gold is latex free elastic therapeutic tape developed by Dr. Kenzo Kase ofer 35 years ago in Japan. The tape is applied over muscle sprains, tendon pulls and other maladies that might sideline a runner or athlete.

We spotted the black, hot pink and turquoise blue tape on many riders during the Tour de France, which is set to conclude in Paris on Sunday. BMC rider Cadel Evans managed to stay in the race after breaking his elbow through the use of the Kinesio tape. The current world champion cyclist twittered “This #TdF I’ve too much about ‘second skin’ & ‘kinesio tape’ …..it’s holding me together :o(” A rider from HTC Columbia has an artful application on his knee that mimics his muscle structure in his thigh attaching to the knee.

The tape is generally applied in the direction of muscles or tendons and creates a lifting effect to improve circulation and relieve pain. It can be used to both relax or stimulate muscles, depending on its application. This goes beyond wrapping an ace bandage around a body part. Kinesio offers training and certification, as well as DVD demonstrations to learn proper application to get benefits from the tape. You can pick it up at some sporting good stores, but to get real relief find someone authorized to tape you, which will last up to three days.

Kineseo Tex Tape Gold

Tour de France: Catching Up with HTC Columbia Out on the Road

We reported earlier this month that Team HTC Columbia had partnered with Google, and while the Tour de France is heading towards Paris you can still track the placement of riders in real time. Each rider with Team HTC Columbia is using the My Tracks program, and is carrying an HTC Legend device, so this allows for the location to be provided via GPS in real time.

You can also see the individual rider’s power, speed, cadence and heart rate data. About the only thing you can’t see is who is going to be the new lead out man for Mark Cavendish.

[Via ZDNet] 

World’s Most Expensive Bikes

The Aurumania Gold Bike will set you back a mere $25,000. We hope that includes grip tape and pedals!

With the Tour de France is full gear there has been no shortage of expensive bikes on TV and in the news. Think those pricey? Actually, those cycles are small change, at least compared to some of the truly expensive rides that can be hand. Forbes magazine offered a peak at some of “The World’s Most Expensive Bicycles,” complete with a slide-show.

Now in fairness, most of these bikes aren’t the type you’re likely to find at your local bike shop – and although some of the bikes are based on off-the-shelf frames, the bikes included are one-of-a-kind pieces of works, decked out in jewels and featuring exclusive paint jobs. Interestingly, many of these bikes are now in private collections, such as a Trek Madone 7-Diamond, which was decorated with 100 white diamonds in honor of Lance Armstrong’s record-breaking seventh Tour de France victory in 2005. That bike was auctioned for charity and sold for $75,000.

Other bikes included in the slide show feature gold leaf and special finishes. When you consider that most serious riders get pretty upset when they scratch the paint or nick a decal, imagine even thinking about risking these bikes on a road ride!

Forbes.com: The World’s Most Expensive Bikes

Did the Adidas FORMOTION Jersey Deliver in the World Cup?

Before the World Cup the LA Galaxy tested the space age uniforms

Introduced last March for the 2010 Major League Soccer season, the Adidas TECHFIT uniforms have been seen in the FIFA World Cup. The question going around the Web is whether the results were more psychological than physical? The other technology advance seen in the uniforms for the World Cup is in how the technology has made the leap from typical under garments to be the material in the actual uniforms. This is notable with the FORMOTION uniforms, which is an alternative, which also offers moisture-wicking fabrics and mesh construction to help provide ventilation and keep the athletes cool.

So is this a lot of hype? There is no doubt that clothing not only makes the man, or makes the woman, but as we’ve seen improvements in garments can help reduce drag, keep an athlete cooler and improve performance. The question now is did the TECHFIT and FORMOTION uniforms do as much physically as it did mentally?

The TECHFIT uniforms consisted of compression fabrics and strategically placed TPU (Thermoplastic Urethane) bands that were located in key areas. This was cited as being able to enhance muscle power, and according to news reports TECHFIT was “proven” to increase a player’s power by 5.3 percent, vertical leap by 4 percent and sprint speed by 1.1 percent, as well as to enhance endurance by 0.8 percent. This sounds like the suit from Greatest American Hero to us! But at $150 a pop it is probably almost as expensive.

What was also worth noting is that several teams including South Africa, Argentina, Mexico, Japan, Spain, Germany and France have worn both TECHFIT and FORMOTION uniforms, while other nations such as Greece, Denmark, Slovakia, Paraguay and Nigeria were outfitted with FORMOTION uniforms and a TECHFIT base layer. Sounds good right? Well, consider this… the team from the Netherlands was reported fitted with Nike made uniforms!

So we’re not one to question the psychological effects either. If you look good and feel good by looking good, you’ll probably play better too.

Adidas World Cup Site

Nike World Cup Site

[Via FoxNews.com: High Tech Soccer Jersey Effects More Psychological than Physical World Cup players more likely to get confidence boost from new uniform kit ]

Hawk-Eye on the Prize and the Goal

One thing was proven at this year’s World Cup tournament: you need to have eyes like a hawk to keep track of the ball. That’s why Dr. Paul Hawkin, inventor of Hawk-Eye, is pushing for adopting of his tracking system by the International Football Association Board. If adopted this could see the use of goal-line watching technology put in place this year.

Hawkins isn’t new to the world of sports either, and he previously developed the ball-tracking device used in cricket, snooker and tennis, and is pushing for similar technology to be used in football/soccer. The system includes six cameras facing the goal from different angles to track the ball, where a signal is transmitted via a bank of computers to a referee with half a second of the ball crossing the line. Given some of the disputed calls during the World Cup, this could make a huge difference.

However, not all are in embracing the idea. It has been noted that many English Premier League matches are carried by Sky TV, which has eight cameras on the field, so a simple replay should often be enough to determine a call. But the real question is whether you can ever really have enough eyes – Hawk – or otherwise watching the action?

Hawk-Eye Sensors Official Site

Tour de France: Oakley on the Eyes

All eyes are on Oakley, or is that Oakley is on the eyes at this month’s Tour de France? The performance eyewear maker has announced updates to the glasses that will be worn by the competitors, and which will now be available to fans as well.

Lance Armstrong sporting a pair of Oakley Radar glass

Among the racers wearing the new Oakley glasses will be Lance Armstong, and he’ll be sporting LIVESTRONG versions of the Oakley Radar and Jawbone models. Each is available with quick change-out lenses, including the G30 lens that is being used by Armstrong. There will also be new Clear-Black Iridium Photochromic lenses with new technology that automatically adjusts to changing conditions – like those in parts of France where it can go from rain to sunny skies.

Fabian Cancellara will also  be riding in the Tour with Oakleys and while his chances to get back the Yellow jersey maybe off the radar, it will be the Oakley Radar glasses that will let him see the saw. He won’t be alone, as Carlos Sastre will also have his Radar on. Finally, look for Mark Cavendish to sprint to the finish with a pair of BMX Chrome Jawbone. Let’s just see if he actually can earn the green ones!

Oakley Official Site

BehindTheTour.com to check for information on Oakley riders and daily updates on the race.

Tour de France 2010: High Road Sports Teams Up With Google and Skype

Follow Mark Cavendish and the rest of Team HTC-Columbia throughout the Tour de France

This year fans of the Tour de France will be able to follow the HTC-Columbia riders in real time, thanks to a new technology and marketing collaboration with Google Inc. High Road Sports announced that will work with the Internet search engine giant, along with team sponsors HTC and SRM to provide data from the HTC-Columbia riders during this year’s tour.

This partnership won’t just let you see where the riders are on the course, but will give you details on track speed, heart rate of specific riders, power output and other data that is provided by the SRM power meter! So if you want to know how much power Mark Cavendish cranks out in a sprint, or the heart rate of Marco Pinotti in a time trial, you’ll be able to track it.

 Taiwan based HTC, which was the maker of the first Google Android powered mobile handset, worked closely with SRM, Google and High Road to develop the HTC Legend smartphone. These will collect real time racing and location information, which in turn can be transmitted wirelessly to Google’s own servers. The phones will run Google’s mobile application “My Tracks,” which can read the racing data directly from the SRM sensors on the HTC-Columbia rider’s bikes. 

And when Cavendish makes his famous “phone gesture” while crossing the finish line we’ll have to wonder if he’s thinking make a call with Skype. HTC-Columbia has also signed a deal with the global telecommunications service, and the Skype logo will make a debut on the jerseys as they ride through France.

High Road Sports: Team HTC-Columbia

Check back throughout the Tour de France for the news and updates on latest technological advances in the world of cycling.

Air Ball

adidas World Cup Jabulani Ball

This week the California Institute of Technology gave new meaning to the concept of “air ball” as aerospace engineers at the prestigious school put the controversial new “Jabulani” football (that’s soccer to most of us Americans) to the test in a wind tunnel. The ball, which was developed by adidas, is currently being used in the World Cup, where players, coaches and fans have blamed it for missed shots. So much for blaming bad play?

According to reports two balls were put into the Lucas Wind Tunnel and exposed to wind speeds of about 10 meters per second, which is actually slower than a typical kicked ball. To determine the movement of air around said balls, a smoke machine was called in. This helped the engineers visualize the air movement. The findings actually matched some complaints from teams in the World Cup. The ball reportedly had some “bizarre trajectories.”

 Developed by the adidas Innovation Team (a.i.t.), the ball has been tested as new “match ball” for the 2010 FIFA World Cup in South Africa. This mean tests under the toughest laboratory conditions, but it isn’t clear if this is in fact the first time the ball went into a wind tunnel. At this point it doesn’t look as if the ball will pulled, but with more studies coming dare we say that the wind of change is blowing through.

Adiddas World Cup  Jabulani Ball at Amazon.com

[Via Reuters: Geeks give new Cup ball a wind tunnel workout]

UCI Cracking Down on Doped Bikes

After winning the Paris-Roubaix and the Tour of Flanders Swiss rider Fabian Cancellara came under the spotlight. Not for doping, but rather for using a motor hidden within the bicycle frame. Cancellara has since laughed off the allegations, but apparently not everyone is laughing.

Cycling has taken some bad hits as many high profile riders have been accused of using – and unfortunately even caught using – performance enhancing drugs. But this latest twist is probably one no one saw coming. This week the International Cycling Union, the sports governing body, announced that “a scanner will be used from the time of the Tour de France.” Such a scanner would further bolster “measures that have already been put in place, in particular the visual inspection of bicycles.”

The UCI it has been reported has been in contact with former racers, including Davide Cassani and Chris Boardman. The formers claims that a bike equipped with a concealed motor could help a ride cheat, and that if he were using such a device at 49-years old he’d be able to finish a classic or a Giro stage. We are a bit dubious to say the least. The latter even wrote an editorial for The Telegraph, explaining how the technology could work.

While there have been endless technological upgrades to bicycles in the 100+ years since the founding of the UCI, the idea of a hidden motor to aid a racer seems to be more trouble than it would be worth. Such a motor would need a large power source – one that would add weight to the bike, although Boardman says it is a moot point since bikes come in under weight anyway – and it would need to be reliable. Boardman again offers the opinion that the energy source would be enough to power a motor that in turn could help provide riders with a way to “take a break.” But is this really enough? Riders are pretty much on camera from beginning to end, and sitting on a bike and “faking” the pedaling is a lot of work.

The proper gearing, drafting from other riders and various riding techniques are what already give riders that little bit of edge. Would a mini-motor – something else that could break down – really be worth it? That’s not to say that we encourage anyone to try, so let’s hope that the sport stays clean. And that is with both the riders and the bikes.

E3 2010: UFC as a Fitness Game

UFC Trainer will arrive for the Xbox 360, PS3 and Wii in January

There is no denying that anyone entering the cage to compete in mixed martial arts is ripped and probably works out a lot. And we mean a lot. Video games on the hand tend to work out a little and play games a lot. So what if you could somehow marry the two in a way? THQ is on it with a UFC-inspired fitness game for Microsoft Xbox Live Kinect, Sony PlayStation Move and the Nintendo Wii.

And in an interesting twist, unlike many other fitness games this one is actually going to be targeted primarily at men. UFC Trainer won’t actually make it in time for the holidays however, so gamers will have to find some other way to stay in shape this summer and fall, so we suggest turning off the console for a bit.

 But from the official line from THQ’s executive VP of core gaming, it should be worth the wait. “We want this thing tuned to perfection without lag. And I’m not going to ship it until it’s the coolest fighting thing in the world.”

THQ website

Phone it in to the Tour with new iPhone App

This week LIVESTRONG.COM and RadioShack have announced the official release of the Team RadioShack free mobile app for the iPhone. This could be the next best thing to heading to France for the Tour next month, as it offers users exclusive behind-the-scenes coverage of Lance Armstrong and the rest of the team as they take part in the greatest race in cycling.

The free app offers instant, on-the-go updates and news, exclusive content and photos, behind-the-scenes Tour de France coverage, and video blogs from Lance himself, as well as expert commentary from the entire team. The updates can be accessed with a tap of an app, and easily shared via Facebook and Twitter.

The Team RadioShack iPhone app is available fro free download from the Apple App Store and from the LIVESTRONG.COM website.