Bike Decline
From Bicycle Retailer: The single biggest issue facing the bike industry (A blog by Jay Townley)
As we finish the first quarter of 2014 the U.S. bicycle business is preparing for its April gathering of industry leaders at the Bicycle Leadership Conference and the IBD Summit. We have noticed that the U.S. bicycle business continues to separate the meetings of the specialty bicycle retail, or bike shop channel of trade suppliers from the retailers and the separate agendas for these two important annual gatherings still do not mention or pay attention to the most important single issue facing the U.S. bicycle business today!
The following chart (above) is a graphic presentation of the 18-year history of U.S. bicycle riding participation from 1995 through 2012. The data is from the National Sporting Goods Association (NSGA). The overall trend is a slow decline, from the peak of 56 million in 1995 to flat overall bicycle riding participation at 39 million for the last three years. 2013 bicycle riding participation will be available in early April, but we don’t anticipate any significant change from the history you see here. Continue reading Weekend Reading List (04.05.2014): Bike Decline, RIP Hobie, Total 360, Old Timers