We noted earlier today that Lamborghini was following Ferrari and Porsche into the bicycle arena, but for Ferrari doesn’t look like he wants to be left in the dust. The company has a number of fitness products available, including in-line skates and even a skateboard, however one of the companies most unique non-automotive products might be its branded surfboard.
The 7 foot, 2 inch board is customized Ferrari 16 M Scuderia Spider graphic design, and is a limited edition with just 499 made available. This all-around board is designed for beginners, but interestingly this surfboard is fairly low-tech materials department. Made of polyurethane, with glass fiber and resin it features only carbon fiber covered it. At almost $1700 this is an expensive board, and more high-tech options – including those made of carbon fiber – are available for less money. Of course those aren’t Ferrari branded.
We’ve seen a variety of technology that allows those in a wheelchair to go off-road, but usually only on hard-packed and more importantly dry ground. Most winter conditions remain a difficult, if not impossible proposition, for those in a wheelchair. Wheelblades looks to change this.
After 80 years in business Helle of Norway has decided to fold it. The company, which has operated exclusively as a fixed-blade knife manufacturer since it was founded, isn’t closing shop but instead is looking to introduce its first folding knife. Until now, the company’s mantra was that folding knives simply never met the strict quality standards synonymous with the brand.
While rising gasoline prices may have many commuters down, more than 500,000 American employees are now using pedal power to get to the office, and work at a Bicycle Friendly Business (BFB). This is the result of pro cycling leadership in the private and public sector, and this week the League of American Bicyclists announced 67 new BFBs, who joined the ranks of the 412 local businesses, government agencies and Fortune 500 companies that are transforming the American workplace. 
Lightweight and highly adjustable is the promise of Osprey’s Escapist 30 Multi-Sport pack. Weighing in at just 2 pounds, 4 ounces, the bag can be fine tuned to figure back just perfectly. It is adjustable at the shoulders, back, and hips. And even if you may sweat the small details in life, while you hike your back won’t get overly wet, as a series of mesh-covered foam ridges provide passages for fresh air circulation. 
Bicycle accessory innovator Showers Pass has released it latest improvement for hydration systems, the LapelEau, a drinking hose attachment reel for use with virtually hydration backpack. Simple but effective, it will help keep the drinking tube in place. It features unique patent-pending magnetic retractable reel technology that provides just enough retention force to keep the tube close at hand and under control.
What goes around comes around, especially when it is a bicycle. While carbon fiber may be the current material for the major frame makers, some small builders are returning to good old metal – but in new and innovative ways. One such builder is Ronin Metal Masters of San Francisco – a small three man partnership that is is building frames from laser-cut or punch-cut sheet metal. 
Trigger Point Performance, a company that makes products that regulate and stimulate the muscular movement of the body, just created its Cooling Division with the release of Cool Point. The concept is that athletes keep cooler by reducing mental and physical stress that heat places on the body. This is done by cooling certain points with a targeted ice pack.
In urban centers bicycles are unfortunately stolen a lot. And a quality bike lock can protect the bike but only to a degree. Thieves often use tools to steal the expensive components from an unguarded bike, but now we’ve started to hear about British bike component maker Atomic22, which has introduced its infiniti3D system that utilizes a one-of-a-kind key tool that is paired with matched fasteners including bolts, wheel skewers and other parts that require tools. 
While some camping gear has gone so high-tech that it might not feel like you’re actually getting back to nature, Portland’s Poler Camping Stuff brand, which launched last fall, is all about simple yet efficient. The company’s focus revolves around being “an outdoor brand that brings together surf/skate/snowboard culture and sensibilities into pragmatic gear,” and providing “simple, good looking, well designed gear.” The products offer a vintage look, such as the Napsack sleeping bag that will keep you warm at night and in the morning let you wear it while heading to the camp fire.
Longboarders have a new way to keep control and get a little adjustability with their boards. The PhatBlox is designed to help provide a bit more support for heftier riders, while also letting them make adjustments to fine-tune the feel for a smoother ride.
Innovative need not be high-tech, but the right innovation can work well with our high-tech devices. And the Bondi is just such a piece of innovation; this silicone holder for the iPhone (which would probably work with other smartphones as well) is like a little protector that will hung onto the handset for dear life.