Golf | Evolving Consumer

Antigua Looks to Bright Spring Colors

Fall is often known for its colors, but Antigua Group is thinking of the colors of spring with its Antigua Spring 2014 Women’s Golf Collection. This line up promises color, style, sophisticated fabrics and a perfect mix of silhouettes, as it features bold ombre stripes, lightweight mélange fabrics and textured jacquards.

The line features more open necklines and neon colors that pop, while the Desert Dry technology will be there to absorb and wick moisture quickly and evenly. While winter is coming the spring line will be something to look forward to for next season.

Antigua Group Official Website

Stay Dry on the Greens

OGIO has introduced its new Aquatech collection of golf club bags that promise to keep clubs dry and safe from the elements. These new bags expand on the collection and combines three stand bags and three cart bags to conveniently cater to any golfer’s preferences. These feature SPF 3X protection, which preserves each bag’s vivacious color and keeps it looking new longer than the industry standard.

These bags weigh in at less than five pounds for the cart option and less than four pounds for the stand, and each bag in this collection includes a waterproof rain cover and fleece lined valuables pocket to protect those most precious assets. Continue reading Stay Dry on the Greens

Fall to Spring

Spring isn’t exactly around the corner, as we still have a lot of fall and then winter, but Antigua has us thinking ahead. The company has unveiled its Spring ’14 Performance 72 Golf Collection, which promises vivid color, sophisticated styling and luxurious fabrics.

It builds on the company’s proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology to help wick away moisture, and the line is replete with 17 shirt models, 12 outerwear tops, two shorts and seven hats. Collection Highlights

Youth Come Out Swinging

Is it ever too early to get in a few holes? Nike Golf has come out swinging with a new line of VR_S Covert Junior clubs, which feature the same look, feel and signature red color as the VR_S Covert line of clubs made for adults.

Available in two sizes these are designed to promote proper swing fundamentals through ideal length, weight and aerodynamic design. Both the five-piece and seven-piece sets include a lightweight and specialized VR_S Junior Golf bag. The Size 1 set features a driver, 7-iron, sand wedge and putter. As young athletes progress in size and skill level, they can transition into the Size 2 set, which adds a hybrid and 9-iron to the bag.

Continue reading Youth Come Out Swinging

Fall to Spring

The leaves are about to start changing colors in much of the country, and the air is starting to feeler cooler. It is now officially “fall” tomorrow, but this just means that in the world of fashion it is time to think about spring. AUR has introduced its Spring 2014 collection, which includes a full offering of polo shirts, sweaters, thermal tops, shorts, pants, outerwear and accessories for both men and women.

The AUR lineup features its proprietary Active and Award fabrics and is targeted towards the golfer who wants authentic golf apparel with a distinct look and feel. The Spring 2014 Collection was inspired by the landscape, character and passion of some of the world’s most unique locations. Continue reading Fall to Spring

X Cube Marks the Spot

Improve your swing with the Golf-X-Cube, a patent-pending training aid that can make the game on the fairway a little more enjoyable. It consists of a UV-resistant polyamide reinforced cube with a hole on the bottom to insert a tee to keep it in place.

The Golf-X-Cube sits between you and the ball as you practice your swing, and this can help with proper golf stance, as it guides you to hit the ball more consistently and straighter. The designers claim that in as little as 15 minutes you will see an improvement in your swing. X marks the spot.

Golf-X-Cube Official Website

Golf Sense Swings With New Features

Zepp Labs has announced a major update to its mobile swing analyzer system, the GolfSense system, which features a wearable motion sensor along with a free mobile app. This helps golfers analyze and improve their golf swing.

The GolfSense 3.0 version features a SwingScore, which evaluates the quality of each swing based on personal goals; provides a Dashboard that identifies what golfers are doing well and what needs some work; and provides a Lab Reports that analyzes and tracks the trends throughout a session. Those reports can even be shared via social media including Facebook and Twitter. The GolfSense system also lets users isolated a single aspect of the wing via Focus Screens, while the app can track club head and head speed, plus backswing position and even help golfers achieve their ideal swing plane.

GolfSense 3 is available for download from the App Store for iPhone, iPad and iPod touch or from Google Play for Android mobile devices for free. While this might not get you on the pro tour it might be enough to help you knock a few strokes off on the way to the green.

Zeep GolfSense Official Website

Kinetic(Mis)Shift: Golf Board?

Perhaps there should be a Kickstopped instead of a Kickstarter – case in point is the Golf Board, a project that is looking to create a standup electric golf cart. This is one we wanted to like, but found it to be a little misguided. With a few days to go it isn’t clear if the designers will get the funding, so apparently we’re not alone in thinking that maybe walking nine holes isn’t such a problem!

Golf Board Kickstarter Site

Swing Right With the Swingbyte

Golf has been around for a long time, and while the game has evolved over the years with new equipment the last decade has seen the game on the green really go high-tech. Among the newest advances are apps, and the Swingbyte is one that works with Android and iOS and features a simple device that attaches to any club including driver or putter. It is paired with a mobile device via Bluetooth and automatically records details on swings including club head speed, acceleration and club face angle.

With this users can analyze each swing and see what they were doing right and wrong.

Swingbyte Official Website

TaylorMade Lives Up to the Name

You can have a customized driver made for you, or you could pick up the TaylorMade SLDR – a golf club that can adjust to your game. It offers a low, forward center of gravity that can have you make straighter, longer and faster drives. It is designed to increase your launch angle and reduce the spin on the ball, while the 20-gram sliding weight can be adjusted and move along a 21-point track to put precision on each stroke.

TaylorMade SLDR Driver

Weekend Reading List (07.27.2013): Pure Cycling, Speed Thrills, Fat Breath, EVO-lution, ING Out

Pure Cycling

From Bicycle Retailer: LeMond Revolution sponsors Bike Pure team
LeMond Revolution is becoming a supplier and co-title sponsor of the Australia-based anti-doping organization Bike Pure and its road racing team. Continue reading Weekend Reading List (07.27.2013): Pure Cycling, Speed Thrills, Fat Breath, EVO-lution, ING Out

Nike Looks to Adapt

Adapt or die. For Nike Golf it is apparently never say die, instead the company looks to not only adapt but to Hyperadapt with its new golf jacket that promises to give athletes added comfort, mobility and of course protection from the elements. It featured no-sew technology throughout the inner layer, which helps minimized chaffing, while a four-way stretch system maximizes mobility and eliminates any restrictions in the swing.

The Hyperadapt Storm-FIT jacket recently withstood wind gusting at 35 mph along with heavy rains during the Irish Open, so it should more than work out for most golfers heading for nine holes.

Nike Golf Official Website

Lefties Get Forged Blade

South paws don’t always have an easy time of it, as the world is often created by right-handed people. But Miura Golf is looking to make it a little easier for those left-handed golfers. The company has expanded its left-handed offerings to include a new LH Limited Forged Black Blade and new LH Black Wedges.

The LH Limited Forged Black Blades will certainly seem similar. These feature the same shape and performance to the company’s RH Limited Forged Black Blades. In addition the new LH Black Wedges mirror the successful Miura RH Black Wedges, featuring lofts in 51, 55 and 59 degrees. These also features design that follows the performance principles of the RH Blacks.

The Blades and Wedges offer a striking no-glare, jet-black finish that “breaks in” over time and play, settling into a silvery-gray patina that’s a little different for each golfer, depending on where and how often he or she plays.

Miura Golf Official Website