Golf | Evolving Consumer

On the Plate

While batters in baseball may head up to the plate to swing away, the Swing Catalyst Balance Plate is designed to help with your golf game. It provides instructors a better understanding of the golf swing, ranging from weight-shift patterns and balance to details of foot pressure distribution – none of which can be determined by the best trained eye or even high-speed cameras.

The Balance Plate has further been perfectly synchronized with video images and integrates data from the most popular launch monitors and ball flight-tracking devices, such as TrackMan, FlightScope, Foresight GC2 and Full Swing Golf – allowing instructors to study the correlations between everything that happens during a golf swing and the actual result of the shot.

To improve your game and your swing, perhaps it is time to step up to the plate

Swing Catalyst Official Website

Nike Golf Goes Back to it Core

Nike Golf has returned to its core, the Speedlock RZN core technology that is. For the second time in just three years the company is looking to transform golf ball technology and it is building up its RZN core technology yet again. Nike Golf is adding four golf balls to the new RZN franchise – RZN Platinum, RZN Black, RZN Red and RZN White. These are each designed to deliver more distance thanks to interlocking geometry that helps eliminate the slipping that normally occurs between a traditional, smooth-surface core and the outer layer. This means better energy transfer through the layers and all the way to the core.

The result is more consistent and stable ball flight. It almost sounds as if Nike Golf is making it too easy.

[Press Release: Nike’s New Speedlock RZN Core Technology]

Convert to the Club

Nike Golf is looking for you to convert, or rather improve your game with the new VRS Convert 2.0 family of drivers, which the company recently introduced during an event at the company’s World Headquarters in Beaverton, Ore. These promise to be bigger fastter and longer than last year’s industry game-changing VRS Covert drivers — the world’s first to feature conforming High Speed Cavity Back technology. The VRS Convert 2.0 drivers will deliver more forgiving distance, faster ball speed and simple, intuitive customization to meet your swing needs comes spring.

Press Release: Nike Golf Delivers Forgiving Distance with the VRS Covert 2.0 Driver

Nike Performs

Whether your performance on the golf course is one for the ages or one to be forgotten, the Nike Golf Performance Cart Bag will be with you every step of the way. This premium golf bag can store any and every item you might need during a round. It features 19 pocket including 13 external and six internal, including the Nike Flip & Grip water-resistant pocket, which provides uncomplicated strapping to the trolley or cart and a convenient additional pocket for valuables. This also houses an easily accessible exterior range finder pocket, along with a large insulated cooler pocket for beverages as well as two apparel pockets with additional internal pouches to prevent smaller items from dropping to the bottom of the bag.

The bag is compatible with both power carts and trolleys and makes for easy organization with 14 full-length dividers and an integrated putter well. It is available now, so you don’t have to wait for spring to test out its performance.

Nike Golf Official Website

Zepp It Up

Zepp Labs has introduced the Zepp Multi-Sport Sensor, which can capture 1,000 data points per second and helps users analyst the swing in various sports. It features dedicated apps for baseball, golf and tennis. Each sports app utilizes a specific sensor – which is about 1-inch square, and weighs just 6.3 grams. It is constructed of a rugged rubber exterior and has a shock-resistant core, so it can withstand abuse on the baseball field, golf course and tennis court. Each sensor contains a powerful ARM processor, multiple motion sensors, storage for up to 200,000 swings (200,000 tennis swings / 2,000 baseball and golf swings) and up to 8 hours of battery life (varies by use). Using innovative sport-specific mounts, the Zepp sensor easily attaches to any baseball or softball bat, tennis racket or golf glove. It captures 1,000 data points per second and transfers all of this data to a user’s smartphone or tablet via Bluetooth. Continue reading Zepp It Up

OGIO Looks to Get Noticed

While the snow hasn’t even starting fall in much of the country the folks at OGIO are ready for spring. The company has unveiled its 2014 Golf Bag Collections. Seeing this under the tree this holiday will have you wish you could be on the greens.

All these collections had been carefully crafted to offer golfers an array of looks that will get noticed on the shelves and in the fairways. Continue reading OGIO Looks to Get Noticed

Swing Into Spring

Thanksgiving is just around the corner, but Tommy Hilfiger Golf looks to embrace the colors of spring with its 2014 collection, which is the preppy heritage and energetic spirit at the heart of the Tommy Hilfiger brand.

This includes three new deliveries, the first of which draws inspiration from iconic coastal golf destinations like Monterey Bay, California. Pieces include modern golf classics such as polos and sweaters rendered in a palette of tonal blues and white highlighted by light blue and turquoise accents. This includes classic patterns with nautical stripes, argyle and traditional plaids.

The second the nautical influences of San Francisco, California with tailored pieces featured in a vibrant palette of red, white and royal blue. Touches of modern black, inspired by the city’s distinct architecture, ground the delivery and emphasize the sporty design.

The third is inspired by the country club lifestyle and East Hampton’s renowned prep traditions, with a crisp, sophisticated color palette of kelly green, navy and white modernizes classic silhouettes.

The entire collection features 100 percent polyester fabric that combines style and comfort with moisture wicking capabilities that keep garments dry and provide anti-odor properties essential in a technical garment.

Tommy Hilfiger Golf Official Website

Nike Embellishment

Nike has always been a company that has seen fit to add some embellishment to shoes in the name of style, but the new Nike Golf line of women’s shoes actually combines the four-shoes-in-one concept that promises an updated, modernized design that is lighter and gives golfers more control at impact.

The Nike Lunar Embellish golf shoe, which is available starting today, is significantly lighter than the previous model. It weighs in at just 8.6 ounces thanks to the incorporation of lighter materials and a slimmer, more refined design that keeps athletes comfortable and reduces fatigue. This in turn allows them to forget about their feet and focus on their round.

The shoes feature Lunarlon Technology that provides responsive cushioning in the heel and works in conjunction with Integrated Traction on the outsole to provide control at impact. For style the shoes also feature two reversible saddles – four colors in total – which allow female golfers to match their shoes to their outfits, bags and more on any given day.

Nike Golf Official Website

Nike’s New Air Time Bag

Nike Golf has caught some Air – namely the Nike Air Sport carry bag, which weighs just under five pounds but provides the compartments to carry all the gear you need. It features Nike’s proprietary EquaFlex Max Air curved revolving double strap system, which distributes bag weight evenly across the shoulders because all those clubs, water bottles, balls and personal items can add up fast.

This bag also helps golfers stay organized while hitting the links. It features an eight-way, three full-length divider system for maximized club visibility. Nine functional pockets, including a water-resistant fleece-lined valuables pocket, insulated cooler pocket, quick access drawstring pocket, full-length apparel pocket and scorecard/pencil pocket.

The Nike Air Sport will also be available in nine colorways that coordinate with hues featured in Nike Golf’s Spring 2014 apparel line.

Nike Golf Official Website

Garmin Approaches the Green

Garmin might not help you get on the green but the Garmin Approach S4 GPS Golf Watch will help you find your way on the course. It is loaded with a database of more than 30,000 golf courses, plus this watch can stream notifications from a mobile phone via Bluetooth. This way the phone can remain in the bag and you can concentrate on your approach. Press Release after the jump

Spring Rain and Sunice

Spring can mean spring showers and Sunice Golf will have you covered. The company has introduced its 2014 Outerwear offerings, which include bold colors including black and neon.

Sunice continues to design and develop seven different categories in their Spring 2014 offering including the new Sunice Outerwear collection EDGE – a trimmer fit using Gore Tex enhanced with Paclite technology, Hurricane, Tornado, Typhoon, Pro Sport and Sport but with a major focus on our layering systems. Collection details after the jump

Nike’s MOD Putters Get in the Groove

Nike Golf is looking to get into the groove – with its Polymetal Groove technology that allows athletes to tackle the challenges of launching a ball on the green with consistency and confidence. The Nike Method MOD putters, which will be available November 1, are inspired by some some of the most popular putter models of the past four decades, while Nike Golf engineers combined tradition and innovation.

Each Nike Method MOD putter is weighted to length to ensure proper feel, and the line offers a range of toe hang options determined by where the weight is in relationship to the putter head. This allows athletes to choose a model to his or her personal preference for optimal forgiveness, roll and accuracy: MOD 00 (face-balanced); MOD 30 (30 degrees of toe hang); MOD 60 (60 degrees of toe hang); and MOD 90, (90 degrees of toe hang).

Nike Golf Official Website

Snap to It

Form is a big part of golf, and Dr. Jenni Martin MS DC LPGA Class A teacher and club professional could help players get more snap in their swing. She has long provided a three hour full Gapper Golf Swing analysis that has attracted players from around California, but now Martin is introducing a series of online fitness exercise clinics.

Martin’s passion is to help golfers, young and old, new and seasoned, high and low handicaps, fit and perhaps… not so fit. She sees that understanding an individual’s goals, physical needs, limitations, body, and swing is the only way to make permanent, goal-oriented, and effective swing changes and improvements. Martin’s method is thus designed to be fun, entertaining and informative.

The Golf Gapper is a comprehensive golf swing and body positioning analysis system. The use of State of the Art evaluation equipment provides a customized and easy to understand way to empower your golf game. Golf Gapper methods will immediately improve consistency, distance and overall swing as well as create body awareness within the physical abilities and goals of the golfer. Continue reading Snap to It