Last week was the Snowsports Industries America (SIA) Show in New York featuring a number of different manufacturers from all around the winter sports industry. With so many companies to choose from, it might seem odd that we picked a sock company to feature. There are quite a few sock companies that still produce their items in the U.S.A., but most usually on feature three sizes – FITS Socks manufactures five different sizes ranging from 3-½ to 15-½ for men and 5 to 17 for women.
Knitting socks in Niota, TN since 1902, Crescent Sock Co. endured the ups and downs that shaped the character of America’s people and her textiles industry. Today the company produces socks under its own FITS name in the oldest operating hosiery mill in the U.S. – leveraging technical expertise and long-held knowledge of fit and comfort. The family-owned company remains committed to its vision, its people, and to keeping jobs in the Tennessee Valley. Crescent manufactured socks for more than 30 other brands before deciding to market its own high-quality product. Responding to an industry-wide epidemic of ill-fitting socks, FITS leveraged over a century of experience to develop the world’s best-fitting sock using materials, processes, and quality controls that far exceed industry standards. The result: a product line that embodies the crucial connection between fit and performance.
FITS Sock has a different approach to sock ‘fitting‘. Instead of looking at the length of the foot, they base their sizing on total volume of the foot creating a precise sock-fit. FITS socks are constructed from two-ply, compact-spun, ultra-fine Merino Wool, providing the ultimate blend of softness and durability. Their F3 Technology™ delivers a unique form FIT thanks to a deep heel pocket, specialized toe seam, and contoured leg – which keep FITS socks firmly in place. This means no more bunching, hot spots, or friction, regardless of the task at hand – if you experience any of these issues, you will appreciate how important a good pair of fitting socks can make your sporting experience much more enjoyable.
At SIA FITS was featuring their winter sports sock – FITS SKI. The heart of the FITS SKI line is the FITS Ultra Light SKI, a minimalist’s SKI sock. Developed to be the thinnest high-performance Merino Wool ski sock, it features ultra-light construction with absolutely no cushioning; a vented instep for breathability and reduced material; and FITS’ signature SculptureKnit leg that conforms to your foot and leg and stays up all day.
Along with winter sports, FITS also produces socks for hikers, runners, hunters and even business or casual use. Ranging from $15.99 to $19.99, FITS Socks are available directly from their website or you can search their store locator page to find a retailer near you. If you order directly from FITS, rest assured that the socks will fit you properly. If you are not satisfied with your socks, simply contact FITS Sock Co. within 30 days and they will replace your pair with the correct size or refund your money.
FITS Sock Official Website
A practice that is usually reserved for the counterfeiters, Nike China has admitted to defrauding citizens of China through false advertising. As reported by China Daily and Sports One Source, Nike has been selling the China version of the Zoom Hyperdunk 2011 with half of the air cushions at an increased price of $78 over the U.S. version.
