This week Adidas introduced its new adizero Primeknit running shoe, its first one-piece upper performance design that features seamless engineering technology. The shoe, which is the first of its kind for a running shoe, uses new technology to digitally knit the entire upper in a single continuous piece.
The knitting fused yarn provides flexibility and support where it is need, and no lining or reinforcement is necessary as the strength of the shoe comes from the yarn itself, which is knitted in distinct grid patterns to provide ventilation. This provides precision construction while eliminating additional materials and thus producing little waste. Continue reading Adidas Primed For Running
The Outdoor Retailer Summer Market is quickly approaching and Darn Tough Vermont revealed that it will have a new sock to introduce at the show. Darn Tough Vermont plans to show its Light Cushion sock, which has a number of new features. 
This week we noted that Adidas had introduced a pair of lightweight golf shoes that seem based on its line of running shoes. But the company also apparently is looking for gold of sorts with shoes that will be worn by athletes competing at the Olympics – however it won’t be until the summer games in 2016.
Adidas looks to go down the same path as Nike and it ends on the golf course. The shoe maker, known for lightweight and comfortable running shoes, has introduced a line of lightweight and comfortable golf shoes.
LG posted a video showing its new line: The Course Limited Edition Collection. The line uses technical fabrics, articulated fit, 5 motion chamois, coldblack, Boa Technology and other materials and techniques. 
The Olympic bicycle road race is less than two weeks away and while only one man and one woman will walk away with gold, Shimano is providing 22 sponsored Olympic cyclists with gold-adorned road shoes to encourage them to go for it!
Mizuno, the makers of running shoes and clothing, is starting the Mezamashii Run Project, a community for runners that will provide a crowd sourcing element to the Japanese company’s product development. Runners can join to give feedback on designs for running shoes and clothing. 
This week Adidas unveiled its new natural running shoe collection, a first for the company, with the release of the adipure Motion for beginners to go anaturale, the adipure Gazelle for intermediate runners, and the adipure Adapt for advanced natural guns. The line of shoes is engineered to promote pure and natural movement to help runners safely and gradually improve their speed, strength and performance through minimalist running.
Nike is a big player on the grid iron for the way football is played in America, but it also has a new boot for the pitch as well. The new Nike GS Football Boot – designed for what we in the States call soccer – promises to be the lightest and most innovative shoe yet. It is also quite green, and not just in color.
Swiftwick came about to make not only socks, but in the process made waves in the industry. All of the Tennessee-based company’s products are made in the USA – not some, not most, but all. The socks from Swiftwick also take advantage of compression technology to improve blood flow and circulation, which can help athletes extend their endurance and reach peak performance. Built on state of the art machines in America the socks are built to last.
The barefoot running craze continues – and as some of our guest contributors have noted it is so easy as caveman did it. But for those just getting started it can be a little hard on the toes. Now the German company Starringer has a solution to ease into going barefoot. 
Sharks supposedly have rows of teeth, which allows them to take a serious bite into their prey. The Reebok Zigtech Shark can eat up the road much the same way. It features a traction segment on the sole that is inspired by shark teeth to give runners excellent traction and durability, while the 20-degree angles are designed to promote sheering and horizontal cushioning. The mesh upper, which is inspired by a shark gill, also offers synthetic overlays for breathable support.