Exercise | Evolving Consumer

Spin in Circles With the Ciclotte

A lot of exercise bikes have you put in the miles without actually going anywhere. But the Ciclotte spin cycle will have you getting nowhere in true style. The bike even looks much like a real work of art, but that’s because it is actually based on a concept bicycle is now part of the permanent collection of the Milan Design Museum. As such it is one piece of workout equipment that you probably wouldn’t mind having in your living room, even when you’re not actually using it!

Designer Luca Schieppati took his concept bike, which was based on the classic unicycles from the 19^th century, and reinterpreted its operating dynamics. This in turn became the Ciclotte stationary bicycle, which does look like it belongs more in a museum than a gym. It utilizes a minimalist design but with the utmost of high-tech components and materials, including fully adjustable saddle, pedals, handlebar and support arms. Instead of a chain-driven system the Ciclotte uses a dual satellite epicycloids system that features four gears with varying cogs. Thus the bike doesn’t have a traditional drive train, and instead has gears that turn the magnetized main wheel, in turn creating a magnetic field and thus maximizing the level of resistance. The result should be a good workout once you get into a nice spin. Continue reading Spin in Circles With the Ciclotte

Vibrant Colors Gets the Shaft

The technology of golf club design has evolved greatly since the first Scotsman took to the greens, but while the course regularly changes color with the seasons, the same can’t be said about those clubs, which pretty much all look alike. This is especially true ever since the advent of metal shafts, where you’ve been able to get your choice of chrome or plain metallic finishes. Those looking for a particular flare might as well find themselves in the bunker or water hazard, because about the only customizable aspect of clubs has been to put new grips.

But Vibrant Golf’s line of VibraCoat technology could very well change the traditional steel shaft by offering seemingly endless color combinations and finishes. The company offers opaque, gloss, flat, metallic and translucent finishes, all built around a durable polymer coating that will look good, but just as important will also protect the steel shaft from harsh weather conditions. Players can thus admire their stylish looking clubs while out on the fairway, and know that the metal is also well protected from the elements.

The clubs with VibraCoat are permitted under the rules of golf, while the addition of the coating has virtually no effect on the weight or swing. According to the company it can be applied to any steel shaft regardless of taper or stepping. The best part is that you know even if you can’t always get into the swing of things, your clubs will good trying.

Vibrant Golf Official Site

Cage Fighting Comes to the Living Room With Kinect

Two gamers enter, one gamer leaves – that’s the concept behind this new fighting game, but let’s hope the living room is left in order after a session of Fighters Uncaged. The twist with this upcoming story-centric fighting game is that you don’t sit your backside on the couch and merely mash buttons.

Fighting Uncaged from Ubisoft and developer AMA Studios, which is scheduled for release this November, is being designed exclusively for Kinect on the Xbox 360 video game system. In this action fighter players will experience authentic fighting style of Thai boxing with everything except actual contact thanks to the controller-free Kinect. That means getting off the couch to make the moves just you would in real life, but without the fear of actually getting your ass kicked in the process.

In the game players can create 70 different strikes inspired by martial arts and compete in 21 different fight environments, which on screen will transport gamers from their living rooms to dark alleys, abandoned churches and other “exotic” locations. In addition to tracked moves, players can further utilize voice-activated strikes, and unlike new skills to use against their opponents. The Kinect body tracking system will allow for accurate dodging and blocking of incoming strikes, which should make the gaming experience more realistic than ever.

“Fighters Uncaged is the first motion fighting game for Microsoft Kinect, dedicated to a core audience,” said Adam Novickas, U.S. director of marketing at Ubisoft. “Fighters Uncaged requires players to get out of their seat to engage in a controller-free full-body combat game and experience the authentic fighting style of Thai boxing.”

Fighters Uncaged will arrive for the Xbox 360 this November from Ubisoft. It is likely the next best thing to taking it outside.

Fighters Uncaged Official Website

Showdown Over “Toning Products” Looming?

A war of words could be brewing over those so-called “toning” shoes reports MediaPost, which notes that Nike is firing back at rivals Reebok/Adidas (Adidas owns Reebok). Nike is running print ads (see below) for its own Trainer One women’s shoe, with the headline “The Ultimate Quick Fix is not a magical toning shoe,” and follows with the tag line: “This shoe works if you do.” In other words it goes back to the old Nike slogan of “Just do it.” So is that the end of the “toning” craze? Not likely. Continue reading Showdown Over “Toning Products” Looming?

BLAZE Gets Scary With Fitness First for Wii Based Products

Global popstar and former Spice Girl Mel B has teamed up with BLAZE and Fitness First to spice up the fitness video game market with a range of new products for the Nintendo Wii. The erstwhile Scary Spice began her relationship with Fitness First last year, when she became the not-so-scary face of National Fitness Week, and followed up with a workout DVD titled “Totally Fit.” Now she’s jumping into the video game arena with a range of products, with the first being released next month. Continue reading BLAZE Gets Scary With Fitness First for Wii Based Products

Vibration Replaces Effort in Exercise with Power Plate

With a list of benefits including improved blood circulation, increased muscle strength and flexibility, better range of motion, better core conditioning and stability, faster recovery enhanced metabolism, increased bone mineral density, reduction of the stress hormone cortisol, elevation of Human Growth Hormone and improved lymphatic flow, who isn’t in line to order a Power Plate exercise machine? You stand on it in a few poses while it vibrates and you’ll achieve all of the above. We’ve never seen an exercise machine that has all the answers before… Oh wait, we have seen this on early Saturday morning infomercials.

We’re not saying this or any Saturday morning infomercial exercise machine has no benefits, but they make big claims. This machine is reminiscent of those old vibration fitness machines from the 1940s. There is some diversity to this machine, it’s a little more than stand and vibrate. You practice poses, and later models come with resistance bands and floor mats. The Power Plate Pro5 AlRdaptive has multiple user settings so a whole household can use the machine calibrated to each user. It is something to look more deeply into before you spend money and take up space in your home. These are the type of machines that ultimately influence people to give up when they don’t work.

Kung-Fu Live Lets You be the Next Karate Kid

: Try some stretches before you try this at home and pull something

Think you have what it takes to throw down with Jackie Chan or Jet Li? Chances are you probably aren’t at their level and never will be. So what is an aspiring Kung Fu master to do? You could spend the next few years training, honing your skills and doing all that Karate Kid styled “wax on, wax off” stuff. Or you could fake it and show off your skills in a video game. Of course that means sitting on a couch, which we don’t recommend. As an alternative to just more button mashing, there is the Kung-Fu Live fighting game, which will let players show off their badass fighting skills for the PlayStation Network this fall. The game is currently being developed by the Virtual Air Guitar Company, a Helsinki-based independent game producer and computer vision specialist. And yes, virtual air guitar does sound a bit redundant to us too. Continue reading Kung-Fu Live Lets You be the Next Karate Kid

Adidas Brings miCoarch to iPhone and BlackBerry

Earlier this year Adidas unveiled its miCoach system, which put sensors on a runner’s shoes as well as a device on the arm to measure distance, pace and even stride rate. Users could get a lot of information, and could even sync the data to a website. Now the company has taken the next step by introducing a miCoach application for the iPhone and BlackBerry that is meant to work as a virtual personal and real-time trainer.

As with the miCoach devices, this app utilizes GPS capabilities, where real-time pace-based coaching and tracking is provided. The app essentially transforms a smartphone into a personal guide complete with voice coaching, personalized and sports-specific training regimes, workout calendar and workout feedback. The app also monitors, manages and analyses progress over time. Continue reading Adidas Brings miCoarch to iPhone and BlackBerry

Iowa Congressman Introduces P.E for the 21st Century Act

: Rep. Leonard Boswell (D-Iowa)

While lawmakers in the United States looks to improve education in this country, one congressman has introduced a new pilot program to improve physical education as well. Congressman Leonard Boswell (D-Iowa) has introduced the P.E. for the 21^st Century act, with the goal to establish a competitive pilot program for physical education classes in elementary and secondary school systems. Under this program fitness technology would be introduced to help students reach fitness goals. These would includes devices such as heart rate monitors and body fat testing, and would be part of a core curriculum of physical fitness in American schools.

The congressman introduced this legislation last week after several tours and meetings with physical education leaders at Grundy Center Community Schools in Iowa. Currently the school district’s PE 4 Life program already incorporates interactive technologies as part of its own physical education curriculum. This includes using heart rate monitors to track activity levels and progress, and gives students the ability to track personal health goals, to ensure that they are maintaining and improving their own fitness levels.

“We must utilize all available technologies to encourage physical fitness among our nation’s children,” Boswell said. “The equipment that will be available from the grants are proven tools toward not only improving physical education curriculum, but also encouraging children to remain physically fit outside of the P.E. class.”

IowaPolitics Press Release: U.S. Rep. Boswell: Introduces physical education legislation

Congressman Leonard Boswell Official Site

K-Swiss Gets a Little Too “Powerful” With Tubes Campaign

: He’s not an athlete, he just plays one (badly) on TV

Nike didn’t drop Tiger Woods as a spokesman after all of his “problems,” which suggests that even bad boys can still sell products. But the recent decision from K-Swiss to use a fictional athlete to market shoes seems way, way off base. A newly launched ad campaign for the TUBES fitness shoes from K-Swiss features “slightly delusional ex-professional baseball player” Kenny Powers, played by actor Danny McBride, from the HBO series Eastbound & Down. Considering that Powers seldom thinks before opening his mouth, it is an odd choice for a spokesman.

But David Nichols, executive vice-president of K-Swiss sums it up another way, “we wanted to deliver unfiltered straight talk about how awesome TUBES are. Who better to do that than Kenny Powers?” Continue reading K-Swiss Gets a Little Too “Powerful” With Tubes Campaign

Autom Robot Helps You Get Fit

If movies and TV shows are to be believed someday the machines will take over. When that day comes – and Terminator and The Matrix plus the iPhone and hybrid cars are enough to make us think it is just around the corner – we’ll all likely be bossed around by robots. Until then you can have a robot help you with your diet. That’s the idea behind the new Autom, a personal robot developed by Intuitive Automata, which was designed to be a motivational tool as part of a weight loss regimen. The Autom robot was officially unveiled at an entrepreneurial event in Barcelona, Spain in June, 2009.

The robot is actually based on the PhD thesis of MIT graduate Cory Kidd, co-founder and chief executive of Intuitive Automata Inc., who suggested that interactive technology could help people lose weight. Thus the concept behind Autom is that people who keep track of their food and exercise whilst dieting will have more success, and if you don’t have someone to help you manage this information the robot can help.

Continue reading Autom Robot Helps You Get Fit

Can You Lay Down With the Kinect

Game developers might have a problem with gamers hitting the floor with the Microsoft Kinect. We’re not talking about those who suddenly collapse after working out for the first time in ages, but rather on how the Xbox 360 add-on will be able to track users who lay down in certain games. Who is not lying down on the job is Blitz Games CTO Andrew Oliver, who said his team is trying to resolve the issue for the upcoming game The Biggest Loser: Ultimate Workout.

Joystiq.com is reporting that Oliver noted this problem recently at the Develop Conference. It seems that many of the exercises done on the TV version, such as the usual push-ups and even certain yoga poses, require that one lies on the ground. The Kinect 3D motion sensing hardward can’t track this, and that could be a problem – one that would be a problem in any shooter where you might go prone. Oliver is reportedly working with the team on the issue, and progress has been made so gamers will be able to drop and give the game 20 when it comes out this fall! As if they’d actually get out of doing push-ups!

[Via Joystiq.com: Can Kinect handle a player lying down? Yes and no]

Will the Wii Actually Get You Fit?

Staying home and playing video games probably sounds like a lot more fun than actually hitting the gym, but a research from Ohio State University is questioning whether even “exercise” games such as the Wii Fit actually do any good? The New York Times reported that researcher Derek Troyer compiled a database that looked at the chances of getting an injury while taking part in a virtual workout as opposed to actually going to the gym.

The results are actually mixed. On the one hand users aren’t at as great a risk of getting injured by staying in their living rooms – the study noted that those who lift weights at the gym are four times more likely to get hurt, while those who run on a treadmill are 1.5 times more likely to hurt themselves. On the other hand, the study did find that real exercise at the gym far outweighs the benefits of virtual exercise – “even when the risks of injury are accounted for,” notes The New York Times.

The paper further quotes Jack L. Nasar, professor of city and regional planning at Ohio State, who oversaw the research, as saying” Wii Fit is probably not a serious threat to users, but it’s also not very useful for getting them fit.”

This maybe true, but the study probably didn’t take into account that hardcore gamers aren’t exactly the type of folks to hit the bike or the gym. So the fact that people are using the Wii Fit is actually something that needs to be considered as well. The benefits might not be up there with the gym, but we have to say it is better than just another game of Mario or Metroid.

Via The New York Times: Wii Exercise Doesn’t Beat the Gym