Cyclists love jerseys and Adrenaline Promotions of Mt. Vernon, Wash. was on had at last week’s Interbike trade show to show its school spirit. The company continues to introduce new university-themed cycling jerseys. So whether you’ll wear only your school colors or want to collect your favorite schools based on football or basketball this collection is the one to beat with constant additions.
The company’s motto is “represent while you ride” and we think they proved they know how to represent and then some!
We’ve seen a few camera mounts that provide that “rear view” for riders and at last week’s Interbike trade show the Hindsight 35 was one that truly could turn heads – or rather keep riders from turning their heads. This offers a seat post mounted digital camera that provides the view from behind as a handlebar mounted display allows riders to see with just a downward glance. 
The long and winding road can often seem less long and a whole lot more fun with the right road bike. Today is the third and final day on the show floor and we continued to take in the sights of the road bikes, including Litespeed’s new C1 (above). 
In the fall it starts getting darker earlier. Yet you might not finish your bike ride earlier. RydeSafe reflective bike decals help keep you visible. The company is exhibiting its range of bike decals at Interbike this week. 
While Interbike is of course about the bikes, there was a lot more at the show to see. Here is a recap from the third day of the show floor. What would the show be without Surly offering wooden rollers to test its fat tire bikes (above). 
With fall upon us cyclists might have some time to slow down and do some reading. VeloPress has announced two new books that are must reads for serious enthusiasts, and include the Coach Joe Friel Simplifies Power Meters with New User Guide for Cyclists and Triathletes; and Chris Carmichael’s Updated Time-Crunched Cyclist Offers More Ways to High Speed.
At this week’s Interbike we’ve seen bikes made of steel, titanium , aluminum and of course carbon fiber, not to mention bamboo. We’ve heard about bikes made of wood and now Izhar Gafni is working on a bike made of recycled cardboard.
What would a bicycle trade show be without some high-end dream machine road bikes. For day two we decided it was worth dreaming a bit and took in the sights of the road bikes, such as the Massi bikes above. 
Buddy Bike, which manufactures “alternative tandem bicycles, introduced two new models for 2012 at this year’s Interbike. The company has designed a special bicycle for families with special needs children, allowing them to enjoy the thrill of riding a bicycle.
Cyclists of all levels use devices to track distance, time, calories burned and even altitude. But one aspect has largely been ignored – power! At Interbike this week Stages Cycling launched its new patent-pending power meter, the StageONE, which go on sale in January.
With all the iPhone 5 news last week, a few Apple announcements and releases got buried. The iPod touch and iPod nano announcements got not quite as much press as the new phone. But one thing that slipped into iTunes (a new iTunes) without much notice was BikeGearsFree. The app lets you calculate cadence and miles per hour based on the size of your chainring and sprocket. 
Last week the League of American Bicyclists announced the launch of its new Women Bike initiative, with the goal to empower more women to bicycle and become engaged in the diverse leadership opportunities of the bicycle movement. This includes more women as advocates, engineers, retailers, manufacturers and policy makers, and the League is looking to help women get empowered through networking efforts, as well as through knowledge.