Author: Peter Suciu

K-Swiss Gets a Little Too “Powerful” With Tubes Campaign

He’s not an athlete, he just plays one (badly) on TV

Nike didn’t drop Tiger Woods as a spokesman after all of his “problems,” which suggests that even bad boys can still sell products. But the recent decision from K-Swiss to use a fictional athlete to market shoes seems way, way off base. A newly launched ad campaign for the TUBES fitness shoes from K-Swiss features “slightly delusional ex-professional baseball player” Kenny Powers, played by actor Danny McBride, from the HBO series Eastbound & Down. Considering that Powers seldom thinks before opening his mouth, it is an odd choice for a spokesman.

But David Nichols, executive vice-president of K-Swiss sums it up another way, “we wanted to deliver unfiltered straight talk about how awesome TUBES are. Who better to do that than Kenny Powers?” Continue reading K-Swiss Gets a Little Too “Powerful” With Tubes Campaign

London Introduces High Tech Bicycles for Rent

The Barclays Cycle Hire Bicycle

Plan on visiting London any time soon and you might not have to hail a black taxi cab to get around; instead you might be able to rent – or “hire” as they say in the British capital – a bike instead. The city, which is also in the process of installing new bicycle friendly lanes, has introduced 6,000 new high tech bikes for people for to use.

As part of a system that went live last week, users can register online for a year’s membership or pay an access fee for the week or day – ranging from £45 for a year to £1 for a day. After accessing a bike the rental costs are a tad high too, with an hourly rate of £1, and if you keep the bike for more than 24 hours you’ll get hit with a £50 fee. That’s probably too hefty a cost for most commuters, and some have asked why regular riders wouldn’t prefer to buy their own bike. Jon Snow, a presenter for “Channel 4 News” and also presidents of the National Cyclists’ Organization further offered a first-hand opinion of the bikes for The Financial Times, noting that the bikes are a bit heavy, especially compared to his own titanium ride. Continue reading London Introduces High Tech Bicycles for Rent

Autom Robot Helps You Get Fit

If movies and TV shows are to be believed someday the machines will take over. When that day comes – and Terminator and The Matrix plus the iPhone and hybrid cars are enough to make us think it is just around the corner – we’ll all likely be bossed around by robots. Until then you can have a robot help you with your diet. That’s the idea behind the new Autom, a personal robot developed by Intuitive Automata, which was designed to be a motivational tool as part of a weight loss regimen. The Autom robot was officially unveiled at an entrepreneurial event in Barcelona, Spain in June, 2009.

The robot is actually based on the PhD thesis of MIT graduate Cory Kidd, co-founder and chief executive of Intuitive Automata Inc., who suggested that interactive technology could help people lose weight. Thus the concept behind Autom is that people who keep track of their food and exercise whilst dieting will have more success, and if you don’t have someone to help you manage this information the robot can help.

Continue reading Autom Robot Helps You Get Fit

Specialized Pumps You Up With SwitchHitter Head Technology

The Airtool Pro Floor Pump utilizes SwitchHitter Head Technology to automatically switch between Shrader and Presta valves

Unless you’re a hardcore bike geek, and even then, you might have to stop and think when it comes to Schrader and Presta valves on your bicycle tubes. Walk into a shop and ask for a tube and you’ll likely be asked, “Schrader or Presta,” as if you should automatically know what they’re talking about! If, like many the new rider, you respond, “I’m not sure,” you might hear, “well, European or American.” Of course that doesn’t help matters for most riders.

As a sidebar, the Schrader valve (also called the American valve) was invented by August Schrader in 1891, and it is used on virtually all automobiles – as well as many low-end bicycles – to this day. To confuse matters the French adopted the Presta valve (also called the French valve, or just as commonly “European” valve), which is now found on most high-end bicycles. Confused? Well, consider that Schrader is sometimes spelled “Shrader” by many manufacturers including some tire makers and it is enough to make your head spin. Continue reading Specialized Pumps You Up With SwitchHitter Head Technology

Screw Your Shoes for Winter

It is hard to think about winter given that the recent heat waves, but next week is the beginning of August and that means that fall is just around the corner. While there is plenty of outdoor running left, it is never too early to think about how to keep up the miles once it gets cold outside and the snow starts to pile up. While this reporter will stick to the treadmill, our friends over at the Competitive Runner have another tip for those who need to put in some real miles in the great out doors.

The site offers tips on transforming an old pair of running shoes into some winter trainers. The solution they’ve come up with involves adding some sheet metal screws to the soles, which should certainly provide some extra traction and stability when you hit icy conditions. It is a good tip, and a great reason to save shoes that still have a few miles left in. Maybe it will get those of us who prefer to stay indoors in the winter to actually head outside for a run.

[Via Competitive Runner: Make Your Own Screw Shoes]

Tour de France: Specialized Did Dominate

While the last few days of this year’s Tour de France were pretty exciting to watch, one fact was missing from a lot of the commentary. Both over all winner Alberto Contador and second place finisher Andy Schleck rolled into Paris on Specialized bikes. This was the first-ever Maillot Jaune for California-based Specialized.

For a company with the name “Specialized,” it makes a range of products that aren’t limited just to the road bikes either. The company’s gear was used throughout the peleton, not only with both the Astana and Saxo Bank teams sponsored teams, but notably with many other riders using shoes, saddles and other Specialized accessories. Alessandro Petacchi also sported the new Prevail cycling helmet as he sprinted his way to winning this year’s Green Jersey.

“Winning the Tour is a dream for us that has taken 36 years to come true,” said Mike Sinyard, founder and owner of Specialized. “It’s a clear example of successfully following our founding principle to focus on the rider’s need for technologically advanced products that provide true performance benefits.”

With a one-two finish for the bikes we can’t but agree!

Specialized Official Site

Synthetic Ice, Ice Baby

Given the recent heat waves that have gripped much of the country it is hard to think about ice – except for the kind used in a cool drink. But hockey season is just around the corner, and the ice that the skaters will do their thing on is evolving. On the surface – no pun intended – ice is pretty simple. Run some water; add some cold and you have a skating surface. Mother nature usually does a good job every winter, but for the artificial ice rinks it is another story. Continue reading Synthetic Ice, Ice Baby

Bike Worth Jumping Out of a Plane to Ride

The Montague Paratrooper Will Dive Into Action

You probably wouldn’t want to jump out an airplane with your Trek or Cannondale mountain bike, and that’s not a slight at either company. The truth is just that those companies make a very good product for hitting the trails, but it isn’t meant to take this kind of dive. Most commercial mountain bikes can survive a crash, but not to do the airborne soldier thing. That’s where Montague comes in. The company produces a range of high quality folding bikes, and in their off-road fleet is the Paratrooper.

This airborne warrior utilizes the CLIX system, which allows the bike to be folded up in under 20 seconds without the use of any tools. A flip of the quick release turns a full-sized off road machine into a compact package that is ready to travel. While actual folding time is reported to be about 20 seconds, we’d recommend you take your time, but we’re sure you probably have a minute or to spare to do it right. Continue reading Bike Worth Jumping Out of a Plane to Ride

Can You Lay Down With the Kinect

Game developers might have a problem with gamers hitting the floor with the Microsoft Kinect. We’re not talking about those who suddenly collapse after working out for the first time in ages, but rather on how the Xbox 360 add-on will be able to track users who lay down in certain games. Who is not lying down on the job is Blitz Games CTO Andrew Oliver, who said his team is trying to resolve the issue for the upcoming game The Biggest Loser: Ultimate Workout.

Joystiq.com is reporting that Oliver noted this problem recently at the Develop Conference. It seems that many of the exercises done on the TV version, such as the usual push-ups and even certain yoga poses, require that one lies on the ground. The Kinect 3D motion sensing hardward can’t track this, and that could be a problem – one that would be a problem in any shooter where you might go prone. Oliver is reportedly working with the team on the issue, and progress has been made so gamers will be able to drop and give the game 20 when it comes out this fall! As if they’d actually get out of doing push-ups!

[Via Joystiq.com: Can Kinect handle a player lying down? Yes and no]

London Opens Blue Bike Superhighways

If you’ve ever visited London you know that the Brits like to paint clear directions on their streets – as in “Look Right” for those who are about to cross the road. No doubt that is done because they drive on the opposite/wrong side of the street (depending on your perspective), and it probably wouldn’t be good to have the black taxicabs run down American tourists. But this summer London has introduced another type of painted marker – and this one is a lot more than just merely “look” plastered on the ground. London now has cycle superhighways, with the first two being opened this year, and to keep riders safe the routes are marked out in bright blue paint.

Continue reading London Opens Blue Bike Superhighways

Tour de France: The Clean Bottle

you’ve been watching the Tour de France, especially on the high mountain climbs, you’ve noticed a few colorful characters. There are guys in gorilla costumes, dudes with Viking helmets and of course plenty of yellow to celebrate the race leader. And then there is the giant water bottle, which if you followed the whole cycling season you might have seen previously. But in the latter case the guy (or just as likely girl) in the bottle suit isn’t just a super dedicated fan. This is rather a promotional stunt for The Clean Bottle, a company founded and run by David Mayer, a road and mountain biker.

As you might also have noticed in professional cycling, the serious riders don’t keep their water bottles and often toss them to the side of the road. Since most of us don’t have water bottles handed to us from our “team” car during our long rides, we tend to save a reuse the water bottles. The result is pretty much what Mayer discovered – the bottles get really nasty over time, and they’re darn hard to clean, especially if you enjoy sticky sweet sports drinks rather than just your average H20. Continue reading Tour de France: The Clean Bottle

Big in Japan: The Robo Skateboard

The Segway is really just a grown-up version of those annoying kiddie scooters – a fad that we keep hoping will finally run out of steam. So we’re skeptical about the still very much in development robotic skateboard that is currently being tested in Japan. Why do the Japanese need a robotic skateboard would be the first question to ask, as the island nation is rather crowded to say the least!

But that doesn’t seem to stop the designers at the Shibaura Institute of Technology in Tokyo from working on a very high-tech board. The Robo-Skateboard prototype according to online reports weights about 15kg, is about 30cm wide and 60cm long and about 25cm thick. It works much like a regular skateboard, where you stand on it and lean to make turns. Your shifting body weight will thus let you steer, but lean forward and you’ll get to pick up some speed. Put your weight directly on your feet and you’ll be flying like Tony Hawk – almost anyway, as this board can hit speeds of 10kph.

Continue reading Big in Japan: The Robo Skateboard

Will the Wii Actually Get You Fit?

Staying home and playing video games probably sounds like a lot more fun than actually hitting the gym, but a research from Ohio State University is questioning whether even “exercise” games such as the Wii Fit actually do any good? The New York Times reported that researcher Derek Troyer compiled a database that looked at the chances of getting an injury while taking part in a virtual workout as opposed to actually going to the gym.

The results are actually mixed. On the one hand users aren’t at as great a risk of getting injured by staying in their living rooms – the study noted that those who lift weights at the gym are four times more likely to get hurt, while those who run on a treadmill are 1.5 times more likely to hurt themselves. On the other hand, the study did find that real exercise at the gym far outweighs the benefits of virtual exercise – “even when the risks of injury are accounted for,” notes The New York Times.

The paper further quotes Jack L. Nasar, professor of city and regional planning at Ohio State, who oversaw the research, as saying” Wii Fit is probably not a serious threat to users, but it’s also not very useful for getting them fit.”

This maybe true, but the study probably didn’t take into account that hardcore gamers aren’t exactly the type of folks to hit the bike or the gym. So the fact that people are using the Wii Fit is actually something that needs to be considered as well. The benefits might not be up there with the gym, but we have to say it is better than just another game of Mario or Metroid.

Via The New York Times: Wii Exercise Doesn’t Beat the Gym