KineticShift | Evolving Consumer

OGIO Brings Out Lady Line of Golf Bags for 2014

OGIO has announced its colorful new line of golf bags for women for next year. the 2014 Women’s collection combine feminine color palettes and energetic patterns with the innovative features for golfers. With names such as Duchess and Diva Luxe it does seem like this is very much a lady’s game.

The Majestic cart bag features seven zippered pockets and ZBP, a zipperless ball pocket. This sleek bag comes in two trendy designs featuring polka dots and geometric shapes. The hot-pink piping pops against the charcoal and white designs and makes this bag impossible to overlook on the course. $194.99

The Duchess cart bag is fit for a queen with its five stylish designs and deluxe features. It boasts plenty of storage with its six zippered pockets and tee holder, and the durable fabrics will resist wear and tear to continue looking great. Both the Duchess and Majestic feature a padded shoulder strap and 10” Uniter 15-way cart top with a putter pit for oversized grips. $154.99

The Diva Luxe and Featherlite Luxe stand bags combine fun, feminine patterns with utility. Both feature the Crossbow 3-point shoulder strap system and a 9.5” Woode top with an oversized putter pit.

The Diva Luxe bag is available in three attractive patterns, including a bold pink and black plaid that will be sure to attract attention at any club. The designated pen and scorecard sleeves, along with the accessible and insulated water bottle holster, make this bag a practical choice for any golfer as well. $194.99

The Featherlite Luxe bag comes in five innovative patterns inspired by women’s fashion that hide the dirt and wear caused by regular use. It is a stylish option with a detached ball pocket panel for embroidery and logo application, for the woman who craves customization. $154.99

OGIO Official Website

Weekend Reading List (12.07.2013): London Dying, Holiday Run?, Cycling Summits

London Dying

From Gear Junkie: Thousands Of Cyclists ‘Die’ In London
The protest took place outside the offices of Transport for London, the transportation authority for the city where 14 people have died in cycling related accidents during the past year including six during the two weeks leading up to the protest. Continue reading Weekend Reading List (12.07.2013): London Dying, Holiday Run?, Cycling Summits

Holiday Gift Guide: Military Time

You don’t have to be in the army to appreciate military time and you don’t have to be in the Swiss Army to understand that Victorinox makes great products. The Victorinox Swiss Army Alpanch Watches – named after the Alpine helicopter base used by the Swiss Air Force – don’t come cheap but these offer a self-winding Swiss mechanical movement, luminous hands and hour markers and a nylon strap with a deployant clasp. Most notably these offer a four-blade-rotor inspired by the force’s twin-rotor Cougar AS 532.

Victorinox Swiss Army Alpnach Official Website

Misfit Fits

There are plenty of ways to get fit, and Misfit Wearables will show you how to Shine – that is with its Shine elegant physical activity monitor that you can wear anywhere. This small monitor can track activity (steps, calories, distance) and sleep (light, deep), and it syncs wirelessly and effortlessly with smartphones. It is also powered by a coin cell battery for up to six months, allowing users to forego cables for syncing or charging

The company announced this week the Shine App for Android. Available for devices running Android 4.3 and above with Bluetooth 4.0, the app users to sync their Shine, set their personal activity goals, see visual summaries of how they’re doing each day and week-to-week, among other features.

Misfit Wearables Official Website

Newton Looks to Pop

Minimalist running shoe maker Newton has proved that you can always add more without actually adding too much. This is true with the company’s line of 2014 running shoes. The company promises “more pop than ever,” and this includes the new +ONE lug platform, which adds a fifth lug to provide more cushioning, greater responsiveness and a broader, more stable base for the runner.

The company’s entire line of 2014 shoes will be ready to hit the road or trail in February.

[Press Release: Newton Running 2014 Speed and Mileage Trainers Offer More Pop Than Ever]

Streaming Video

Before there was GoPro there was V.I.O., which had been one of the pioneers in wearable sports cameras. The company is now looking to take the lead with a highly modular camera. The Stream HD comes in a few configurations and it can be plugged into a notebook computer via USB.

It features built-in Wi-Fi with RTSP (Real Time Streaming Protocol) for full HD 1080p video wireless streaming. The Stream HD also features an open API so those who like to build custom applications can find ways to use the camera that V.I.O. likely never considered.

V.I.O. Stream HD Official Website

Burton Reveals Olympic Snowboard Kit

The U.S. Snowboarding Team will be sporting a line of apparel from Vermont-based Burton at next year’s 2014 Winter Olympic Games in Sochi, Russia. The look is rather raggedy to us, but as the company noted, “snowboarding is such an individual sport,” and the uniform certain has an individual look!

The uniform won’t be available for purchase the company noted, but Burton will offer hoodies, t-shirts and accessories that feature prints and artwork inspired by the styles. Frankly, we’ll pass! We wish our Olympic athletes all the best in their efforts to go for the gold, but we wish they’d be wearing something that didn’t make them look like hobos on the slopes!

[Via WWD: Burton Unveils U.S. Olympic Snowboard Look]

Amplid Goes Light

The LAB Carbon Pocketknife can cut through the snow, but this snowboard utilizes Amplid’s weight shedding technology that was pioneered in the LAB Carbon Split. The result is the lightest snowboard ever built. However, the company is limiting the run of these boards to just 30 worldwide!

For those who can’t get the Pocketknife the company’s LAB Carbon Split is not exactly a heavyweight! It even offers the raw, stealth aesthetics of uncovered carbon fiber.

[Via Transworld Snowboard: Amplid Creates The World’s Lightest Snowboard]
Amplid LAB Carbone Split Official Website

On the Plate

While batters in baseball may head up to the plate to swing away, the Swing Catalyst Balance Plate is designed to help with your golf game. It provides instructors a better understanding of the golf swing, ranging from weight-shift patterns and balance to details of foot pressure distribution – none of which can be determined by the best trained eye or even high-speed cameras.

The Balance Plate has further been perfectly synchronized with video images and integrates data from the most popular launch monitors and ball flight-tracking devices, such as TrackMan, FlightScope, Foresight GC2 and Full Swing Golf – allowing instructors to study the correlations between everything that happens during a golf swing and the actual result of the shot.

To improve your game and your swing, perhaps it is time to step up to the plate

Swing Catalyst Official Website

Contour Coming Back?

Contour, the maker of the rugged wearable cameras, suddenly shut down last summer, but now the company could be making a return. The company posted via its Facebook page:

“Happy holidays to all and thank you for continuing to support Contour. It has been a difficult time, as you may have read, but we are getting closer to having the website and customer support up and running. Stay tuned for new announcements. In the meantime, we see lots of demand for storyteller, you can find it here. Thanks to Joe Agustino.”

Happy Holidays indeed for those who love Contour.

[Via BikeRumor: COMPANIES IN LIMBO – CONTOUR COMING BACK?]

Saddle Up

Riding a bike shouldn’t be in a pain in the you know what, but for many it is just that literally. A cushier seat doesn’t always help, but the Mograw shock-absorbing saddle could and should do the trick. It takes the concept of a suspension seatpost but utilizes elastomer inserts that sit between the rails and the saddle. This can absorb those bumps in the road and make for a softer ride.

Designers Martin Moravcik and Slawek Gawlik are now looking to bring out the Mograw via an Indiegogo project. Video after the jump

Refuel Based on Sweat

While it is easy to just grab a handful of some sports chews and eat until you feel “full,” Fuelstrip works another way. These wearable strips actually analyze an athlete’s sweat levels during a workout, and then recommends the appropriate amount of sports nutrition to eat. The strips will change color from orange to yellow to green to blue based on the athlete’s glycogen depletion progresses. The color determines the number of Fuelchews needed to maintain energy. An orange strip requires one chew, while yellow requires two. That takes the guessing game out refueling.

Fuelstrip Official Website

Holiday Gift Guide: Lightning Strikes for Cyclists

Here’s Johnny! White Lightning has expanded its “Johnny” line of transport products with a new Wheel Johnny (MSRP: $49.99), which is specially designed for transport and storage of a bike wheel. Made of water and UV-resistant two ply rubber/nylon material it will product those wheels when they’re off the bike, while a zipper enclosure still allows for quick access. A padded divider protects rims and hubs from scratches and scuffs.

The Johnny features hand and shoulder straps to make for easy carrying while a large interior pocket can hold a cassette, chain whip, lock-ring tool, adjustable wrench, and spare tubes or just about anything else. The Wheel Johnny accommodates road, hybrid, and mountain bike wheels, including 29er wheels.

White Lighting Official Website