KineticShift | Evolving Consumer

Nike’s Winter Lunar Landing

Winter doesn’t look close to over and whether heading to winding down any time soon, and regardless of your activity having the right boots will help you not only endure it but you might even enjoy it. The modular Nike LunarTerra Arktos delivers a wholly invincible approach to winter according to the company. It provides the lightweight comfort of a sneaker and the durable, insulated protection of a boot, and features dynamic Nike Flywire and Hyperfuse construction, which makes for an adaptive fit.

The Nike Vac Tech molding reduces seams and, therefore, potential leaks so your feet will stay warm and dry. The midsole features Nike Lunarlon technology, which minimizes weight and maximizes comfort and mobility, whereas the outsole is crafted from a zoned sticky and hard rubber that enhances stability and agility on varied terrain/

Since getting out of the boots could become necessary when heading indoors, these feature a nickel-plated zipper with an easy-to-grab leather pull guarantees effortless release while a removable bootie helps keep the foot warm and dry—and serves as a satellite slipper.

Nike Press Release: Urban Utilitiy: The Nike Aeroloft 800 Summit Jacket and Nike LunarTerra Arktos

Ride for Adventure

We know that many people ride for the fun of it, while others use the bicycle as a commuting tool. However the Adventure Cycling Association has seen its membership hit an all-time high of 46,724 members last year.

“Adventure Cycling continues to benefit from the surge of global interest in bicycle travel,” said Jim Sayer, executive director of the organization. “We are being asked by cities, states, and provinces all over North America how they can attract more bicycle tourism and we’re hearing from many businesses that want to get more involved in this thriving sector.”

Why not make a bike part of your adventure this year.

Adventure Cycling Association Official Website
[Via Bicycle Retailer: Adventure Cycling Association membership at all-time high]

Ground Pounder

Those looking to add significant distance to their tee shots now have a major force to aid those efforts. The Ground Force Trainer from Golf Gapper is a four-week program that the company claims will increase a drive by five to 15 yards.

The $119 package includes the patent-pending square rotational disk, power pole, DVD, lead leg support foam pad, instruction manual and mesh carry bag. This Ground Force Trainer is used to train golfers in their backswing, where power is developed when the golfer creates ground force with their trailside leg and gluteal muscles.

“The Ground Force training disks create this instability, causing a specific muscular reaction that exactly mimics the sensation and strength necessary to motor learn the proper load in the back swing and feel the connection with the ground,” said Dr. Jenni Martin, MS DC LPGA Class A teacher and club professional who created the product. “The gluteus medius muscle is responsible for hip rotation and hip stability. These muscles also help the golfer maintain balance. The rotational square disks act similarly to a ‘lazy Susan’ found in the kitchen. They’re used in pilates to teach exercises that require movement of the lower and upper body in opposite directions, and to exercise the balance muscles.”

May the Ground Force be with you. Video after the jump

Made in America: Something to Fyxate On

Have a bottle of wine or a Frisbee to carry on your bike? Fyxation has introduced its American-made leather bicycle accessory. The collection consists of the leather Six Pack Caddy, Wine Caddy, Frisbee Disc Caddy and Bicycle Carrying Handle.

Each of these are made from grained leather that Fyxation sources in Milwaukee; assembly is done in the company’s Milwaukee headquarters. These are now ready to roll.

Fyxation Official Website

Fold in the Snow

We saw a number of innovative designs in foldable helmets for cycling, and Carrera is looking to take the concept of compactable headgear to the slopes with its Foldable Snow Helmet. It features a patented flexible frame, elastic fitting system and passive ventilation system – but most importantly all this means it can get small to fit in a bag and take less room when you’re heading to the mountains.

The new Snow Foldable Helmet comes in four exclusive colors including Hot Red, Metal Black, Alpine Blue and Alpine White. It is made of leather and carbon fiber and can be fitted with most traditional winter sport goggles.

Carrera Foldable Snow Helmet Official Website

Tweets Keep the Sharks Away

Shark attacks are rather rare, but when they do occur they can be deadly. Now researchers in Australia have developed a system that could use social media to not only warn when a shark attack is imminent but actually monitor the movement of sharks near beaches.

It could be the next best thing to having the sharks sign up on Twitter to announce their presence. Since that would be difficult – as sharks don’t have mobile phones or the thumbs to type out tweets – the researchers have attached transmitters to more than 320 sharks, including great whites. When the sharks get close to the beaches the sensors trigger an alert, which is picked up on a computer.

From this a short message on Surf Life Saving Western Australia’s (SLSWA) Twitter feed is posted giving details on the approximate location of the shark, as well as its size and breed. This might just make it safe to go back into the water.

[Via Sky News: Australia: Sharks Use Twitter To Warn Swimmers]

SHOT Show: Hit the Bullseye

At this week’s SHOT Show Bullseye Camera Systems showed off its iPhone/iPad application that builds on its Bullseye Target Manager Software. This is the first-ever software-supported, wireless target camera system that shows shooter’s their last shot flashing on a screen no matter how many times the target has been hit.

This unique patent-pending system provides a wireless target camera to be placed two to eight feet from a target and allows shooters to view the shots wirelessly from their shooting location, up to one mile away, directly on a laptop, iPhone or iPad. The Bullseye Target Manager software provides shooters with easy viewing of each last shot blinking on the screen, whether shot individually or in groups, safely from the firing position.

In addition, the software allows developing of shooter profiles, to include information such as: particular firearm and ammunition, hand-loading data, and measuring shot groups. This data is stored with each shot and can be retrieved at any time for later review. Video after the jump

SHOT Show: Shields Up

Loksak has made a serious business out of providing serious protection for today’s digital devices. This includes waterproof bags, and at SHOT Show this week the company is looking to increase the shields as well by introducing the SHIELDSAK R.F. Fortress.

While it won’t protect a device from a drop or extreme conditions it will ensure that the device is adequately shielded and practically takes mobile devices off the grid by blocking incoming and outgoing R.F. signals with an average attenuation of 30MHz to 10GHz: 72 9dB). This has been tested by Keystone Compliance using the Mil-DLT-83528C. It is currently be used by all branches of the military so it can more than stand up to almost anything you can digitally throw at it.

Loksak Official Website

SHOT Show: Wiley X Changes Up

Our friends at Wiley X are changing it up again with their Changeable Series eyewear family for hunting and shooting enthusiasts. The new style is making its debut at SHOT Show this week in Las Vegas. Designed to be comfortable for all-day wear during even the most strenuous outdoor activities the WX Vapor features an ultra-lightweight, double injected frame that provides increased comfort by reducing pressure on the nose of the bridge and ears.

The eyewear system is thus perfect for shooting sports, and it meets the stringent ANSI Z87 High Velocity and High Mass Impact Safety standards, providing occupational grade protection. As a member of Wiley X’s battle-proven Changeable Series, the WX Vapor also meets the updated MIL-PRF-32432 (GL) MCEP Standard (superseding the GL-PD 10-12 MCEP Standard) for ballistic eye protection and EN-166FT for high velocity impact standards at temperature extremes. It also offers 100 percent UVA/UVB protection and distortion-free clarity.

Wiley X Changeable Series protective eyewear is designed so wearers can easily switch lenses, for optimum vision and accuracy in changing light conditions, situations and environments. The new WX Vapor is offered in four configurations. Shooters can choose a Matte Black Frame packaged with changeable Grey and Clear lenses or changeable Grey, Clear and Light Rust lenses. A Tan Frame is also offered paired with changeable Grey and Clear lenses or changeable Grey, Clear and Light Rust lenses.

Wiley X Official Website

SHOT Show: Stormr is Coming

STORMR brand clothing is ready to take the outdoor world by storm with its line of foul weather gear. These provide warmth and mobility and at this year’s SHOT Show the company is looking to go clandestine of sorts with its STEALTH Series.

STORMR products use Neoprene Core Technology to adapt the benefits generations of divers have used to fight the elements to land-based and amphibious activities. STORMR is owned by Henderson Sport Group, which has manufactured neoprene for half a century and understands the material’s unique abilities. The resulting gear provides maximum comfort and maneuverability, along with superior thermal benefits, in a thin, soft, flexible, windproof and waterproof shell which also provides positive buoyancy.

While it is unlikely the next trip to the woods will require such protection from the elements you’ll be glad STORMR has you covered.

STORMR Official Website

Touching a Nerve

Booq has touched a nerve so to speak with its new Boa nerve messenger bag. It features water-repellent 1680 denier ballistic nylon exterior that will protect the value contents inside. With intelligently designed pocket-packed interior everything will have its proper place during a daily commute to work by bicycle – or just a ride on the subway. The interior is further lined with herringbone nylon to optimize storage space and keep gear from getting scratched, while a magnetic strap system shifts from a loose to secure fit in a cinch, so you won’t feel a pinched nerve from having this pack on your back.

Booq Boa nerve Official Website

SHOT Show: Ground Pounders

We know Reebok for it fitness and running shoes, but at SHOT Show this week the company proved again that it can stand up to the most rugged terrain there is. The company looked to break ground this week with a new line of military style boots. The official Reebok licensee, Warson Brands, know for occupational and duty brands that include Rockport, Florsheim, and Iron Age, is showcasing the entire Reebok duty uniform line of footwear for men and women at the show, along with prototypes of new products in development .

“The Reebok brand is being well received in the military and tactical markets,” says Warson Brands CEO Jim Maritz. “As one of the top athletic and fitness brands in the world, Reebok is a strong brand for “athletes in uniform,” professionals who rely on footwear that is not only comfortable, but also suits their active performance oriented lifestyle.”

At SHOT Show the company is showing three lines of Reebok military boots, available now, including the Rapid Response RB series (left), which was proven in combat in both Iraq and Afghanistan.

The Rapid Response RB series features an aggressive mountain trail rubber outsole and is loaded with features such as removable athletic cushion insole, shock eliminator heel cushion, nylon mesh lining, and offers side zip and waterproof options. It is available colors: desert tan, black, and sage green.

The Reebok Dauntless Series (center), a new line of all terrain hot weather boots that are lightweight and flexible, and built on a TPU bruise plate for superior stability in rugged terrain, extra rebound with every step, and bruise protection on any surface. Side air and drain ports and AEGIS Shield™ anti-microbial lining ensure dry feet in both arid and wet conditions. Available colors: desert tan (8” & 6”), black (also available in waterproof and seamless construction, 8” & 6”), and sage green (8” only).

The Reebok Fusion Max Series (right) features Reebok’s TCTTotal Cushioning Technology – a full 1-1/2 inches of cushioning and impact resistance in the heel, and ½” in the forepart, five layers of cushioning and shock absorption for remarkable comfort. Available colors: desert tan and sage green. Made in the USA and Berry Amendment compliant.

Reebok Warson Brands Official Website

SHOT Show: Wipe it Clean

When out hunting, hiking or just away from home optics – as in the lenses on scopes, cameras and binoculars can get dirty. The Spudz Classic will help ensure you maintain a clear view. This microfiber cloth safely removes smudges and fingerprints from expensive optics, but can be neatly tucked into a neoprene shell and clipped to a bag so it is always within reach.

Alpine Innovations will unveil a line of hunting accessories at this week’s SHOT Show including the latest update to the Spudz Optical Accessory line. Video after the jump