KineticShift | Evolving Consumer

An App to Stack ‘em and Attack ‘em

Last week STACK Media announced a new partnership with ATTACK Athletics to create a new app for the iPhone, iPad and iPod Touch. This app will let you stack and attack through a 12-week program designed for the ultimate workout for basketball players.

The STACK ATTACK Workout was created by Tim Grover, founder of ATTACK Athletics in Chicago, and this one requires no special equipment, but provides 80 instructional videos that take users through two bodyweight workouts each week with step-by-step instructions.

Grover, a former coach for Michael Jordan, developed his cutting edge physiological and nutrition-based performance enhancement program for other NBA players include Dwyane Wade and Kobe Bryant. Now he shares his secrets in this app.

“During my career, I’ve had the privilege to train some of the best athletes in the world,” Grover said. “This app allows me to bring that training knowledge and expertise to all athletes, so they too can improve their performance through smart training and hard work.”

The STACK ATTACK Workout is available now for download for $2.99 from the Apple App Store.

STACK Media Official Website

Skateboard Ramps Go High Tech

While we normally look at the technology of the skateboards, there has been some interesting innovation with the skateboard ramps. Here are a couple of interesting videos that show how an iPhone app can measure each skaters “air time” and landings from an interactive projection. The top video was for a promotion for the premier of the movie Tron Legacy, while the bottom video shows how cameras were synchronised with skaters and snowboarder movements.

Red Bull Off the planet from ENESS on Vimeo.

Tron Legacy Premiere – A Light Session from ENESS on Vimeo.

Trips For Kids Founder Honored With Community Leadership Award

Last week the President’s Council on Fitness, Sports & Nutrition (PCFSN) announced that has chosen Marilyn Price to receive a 2010 PCFSN Community Leadership Award. This award is given annually to individuals who improve the lives of individuals within their community by providing or enhancing opportunities to engage in sports, physical activities, fitness or nutrition-related programs. Marilyn Price, a longtime bicycle enthusiast founded Trips for Kids (TFK) in 1986, to help at-risk youth through mountain bike rides and Earn-a-Bike programs.

“It is our pleasure to present this award to Marilyn Price,” says Shellie Pfohl, Executive Director of the President’s Council on Fitness, Sports & Nutrition. “Physical activity and good nutrition are important components of living a healthy lifestyle, and we are pleased to recognize individuals like Marilyn Price who are committed to making a difference and positively influencing the health of their communities.”

This year, the President’s Council presented the Community Leadership Award to 28 individuals across the country for making sports, physical activity, fitness, and nutrition-related programs available in their communities.

President’s Council on Fitness, Sports and Nutrition Official Website

Trips for Kids Official Website

Kinetic(Mis)Shift: Workout Chair from GymyGym

All work and no workout will make Jack a dull and out of shape boy. To address this issue GymyGym have introduced a chair that includes numerous bungees, so you can workout while working the day away. With this chair and some overtime you could be the most toned office drone around… or maybe taking a break to get in an afternoon walk would be so much better.

Kinetic(Mis)Shift are products that we think deserve to be called out for their utter lack of fitness benefits.

SNOWBoarding Comes to the Pad With HD Photos

The board is on the pad, or more accurately TransWorld SNOWboarding magazine is now available in app form for the iPad. The current iPad version features the Photo Annual, the yearly issue that wraps up the year in snowboarding. Photo Annual comes jam packed with the best action photos of the year in unreal clarity, depth and more full-screen images than any other issue!

From the iPad readers can practically take to the slopes and enjoy hi-def photography, as the Photo Annual showcases an impressive look back at the sport in 2010. Highlights from the issue include: “The Best Biggest Greatest Trip Ever”, an Alaskan photo feast with boarders Travis Rice, John Jackson and Mark Landvik dropping sheer cliffs and clearing canyon-size gaps; “A Chilean Volcano Venture”, riding a live Andean volcano with DCP, Lucas Debari and Xavier de Le Rue– splitboarding to the extreme; and “The Top Ten Photos of the Year”, which are the best daydream and powder-envy inducing images of the year.

The app is available now for free download, while Photo Annual issue is available for $2.99, from the Apple App Store.

Adidas Will Have You Looking and Seeing Good and Evil at the Same Time

Want to give someone the evil eye? Now you can give the look while sporting the look, thanks to the new Adidas Evil Eye Glasses Halfrim Pro, the latest in the line of Evil Eye line.

Our friends at BikeRadar.com announced that the company has released these new glasses that feature a reduced-frame design made from durable flexible SPX materials. The glasses further feature a removable sweat blocker that will keep the salty stuff out of your eyes. The glasses offer adjustable from nose pads and temples, so each wearer will get a snug fit. Continue reading Adidas Will Have You Looking and Seeing Good and Evil at the Same Time

Weight Watching From the iPad

Have an iPad? Now you have a way to watch what you cook and how to cook it. Weight Watchers has launched a new app called the Weight Watchers Kitchen Companion, which will take cooks of all levels through the cooking process. Consider this a “soup to nuts” solution as it helps plan a menu, guides you on shopping for ingredients and offers tips on how to make the dish and serve it up.

The app shows you how to lower PointsPlus values in real time to make your recipes healthier, so you can shed the pounds. Articles are available through the app guiding you to key ingredients and foods, whilst discussing common cooking techniques and what to stay away from the bad stuff. You can see the amount of points per menu, and the app offers solutions how to trim the points, cut the fat and reduce the calories in the process. The app is available for free download, for both Weight Watchers members and nonmembers. Continue reading Weight Watching From the iPad

Fitness Journal: Water, Water (Bottles) Everwhere – Here’s on Hands On Test Recap

Over the past month we rode, we drank, we tested. We tried out many water bottles and wrote up the findings. Here is a recap of Brian O’Connor’s hands on tests of this year’s water bottles:

Nalgene ATB Bottle with Black Closure
The 32 oz version didn’t fit many cages, but the wide neck opening of the bottles made dropping in an ice cube no problem at all. Read the full review.

Specialized Purist
No bad taste, just pure water with this bottle, which mostly rinses clean. Read the full review.

BioGreen ProX
Want to use the same water bottle in a century? Most of the time you can, as the bottles aren’t so biodegradable – but the BioGreenX is made from 20 percent post industrial recycled plastic and should biodegrade in just two years. Read the full review.

Hydrapak Gel-Bot
Like a burst of energy with some gels? The Hydrapak can supply water and gel from one bottle. Read the full review.

Polar Insulated Bottle
On a hot summer ride nothing is better than a cool drink. Too bad most bottles let the liquid heat up to a temperature resembling bath water. Not the Polar Insulated Bottle. Read the full review.

Clean Bottle
Getting a bottle clean can sometimes be no easy task. Wouldn’t be easier if both the top and bottom came off? Oh wait, with the Clean Bottle they do! Read the full review.

CamelBak Podium Bottles
Ready to make a dash for the finish line. The CamelBak Podium Bottle might just have you on the podium. Read the full review.

Nalgene Bottles
Are you tired of the same old bottles? If so consider the variety offered by the Nalgene Bottles that are made from Tritan plastic. Read the full review.

ROTOR Bike Components – More Than Meets the Eye as New Co-Sponsor

This week ROTOR Bike Components announced that it will supply both the Geox-TMC Transformer Team and the elite women’s Diadora-Pasta Zara Team. The company will supply both teams with its Q-Rings oval chainrings, 3D cranks, Press-Fit and BB1 bottom brackets as well as chain catchers and seat mast topper.

The ROTOR components have been popular with numerous riders include 2008 Tour de France winner Carlos Sastre,and Giro d’Italia and Vuelta a Espana winter Denis Menchov.

For 2011 Geox-TMC Transformer Team and Diadora-Pasta Team will use the innovative equipment.

“We are very pleased to be part of this long-term project,” said Pablo Carrasco, ROTOR President and R&D Director. “The agreement with Fuji and Geox-TMC Transformers will be for the next five years. We are expanding our range of products, with the focus on ROTOR becoming a global company. Fuji is an important part of a truly global corporation as well as a great bike manufacturer with whom to work in achieving our goals for growth.”

ROTOR Bike Components

Kinetic(Mis)Shift: Failure to Launch

Watch the video above, but imagine our new voice over and music instead.

(Cue music: Fanfare of the Common Man)

Voice over: Ever since the dawn of time, man has dreamed of flying. OK, we’re not sure if that is in fact true. But TV shows such as Gilligan’s Island, movies like The Rocketeer and G.I. Joe cartoons have at least suggested it has been a dream for the ages.

The problem is that there has never been a way to solve the issue of weight vs. fuel supply. Most jetpacks could only stay airborne for 20 or 30 seconds, making it extremely impractical at best. But that problem is a thing of the past.

(Cue music: The Scorpion’s “Rock Me Like a Hurricane”)

Voice over: The Jetlev flyer is here and for just 129,000 € you can take flight. This jet ski technology can lift 400 to 500 pounds without trouble. It just needs a giant rubber hose to pump water to the pack. So if you need to fly over a small lake or have a really big pool you can be a true jet setter!

-End-

Kinetic(Mis)Shift are products that we think deserve to be called out for their utter lack of fitness benefits.

Flippin’ With the NHL

There are many ways to show your team spirit. You can paint your face, dress up like the team’s mascot or you could really flip for your team. Cisco and the NHL have teamed up to offer team-designed Flip Video Cameras, which include 30 uniquely designed NFL versions. The line includes the Flip UltraHD, MinoHD and SlideHD.

“Hockey fans are in a class of their own when it comes to diehard loyalty,” said Dave McCarthy, NHL Vice President Integrated Marketing. “Owning a Flip video camera representing their favorite team is a great way for fans to show support and more importantly have fun sharing their passion with fellow hockey fans and friends around the world.”

The NHL Flip video cameras are a great holiday idea for that hockey fan, and what we like about these is that they also encourage users to get out and capture the moment whilst showing their team spirit.

NHL Flip Official Website

Your Shape Gets With Two New Programs

If you’re using the Xbox 360 to tone up with Your Shape Fitness Evolved you will now have a couple more options to keep you in the game and possibly get you in better shape. This week the makers of the exercise title have introduced two new workout programs for the Ubisoft published release.

These include the “Toned Body Program,” which is designed to help strengthen muscles and get a firmer body, as well as the “Cardio Boxing Platinum,” a new advanced level of the Cardio-Boxing class.

Both are available individually or in a bundled package for download from Xbox Live, and Ubisoft further noted that in the first half of the upcoming calendar year more than a dozen new add-on programs will be released for Your Shape Fitness Evolved.

Toned Body Program is available for 320 MSFT points
Cardio Boxing Platinum is available for 400 MSFT points
The Bundled Pack: Toned Body Program and Cardio Boxing Platinum is available for 560 MSFT points

Your Shape Fitness Evolved

Fitness to the Factor of Five With Video Games

This week best-selling author acclaimed celebrity trainer Harley Pasternak, renowned fitness and nutrition specialist, got in the game. He will work with Majesco Entertainment Company in a strategic partnership to develop and produce interactive electronic games based on his 5-Factor Fitness Program. The key to his program is fives, where users can see results in just five weeks through five-ingredient meals, five times a day combined with Harley’s fitness program of five-minute sets.

“Backed by degrees in both nutrition and fitness, Harley is the pre-eminent Hollywood trainer, responsible for some of the best celebrity bodies on stage and screen, including Katy Perry, Megan Fox, Lady Gaga and Rob Pattinson,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “Harley’s appearances on Oprah Winfrey and Rachael Ray have helped drive the growth of his 5-Factor brand and convert millions to his distinctive nutrition and fitness program. His program is the type of holistic approach that translates perfectly into motion-based video games that let players take control of their own health in a fully interactive way.”

“I’m thrilled to be partnering with Majesco to create a ground-breaking fitness game based on the same 5-Factor program I use to train all my clients,” said Pasternak. “I designed the program to get celebrities in top shape as quickly and efficiently as possible. This game will give everyone access to the simple yet effective training techniques I’ve used to achieve phenomenal results for some of the best bodies in Hollywood.”

Gamers can look to take it the fifth level in late 2011 with the official Harley Pasternak 5-Factor Fitness game.

5-Factor Fitness

Majesco Entertainment