When we launched KineticShift at the 2010 International CES we hoped to bring attention to the fact that many tech and gadget blogs called out products that entertained but few addressed that technology could also help make users healthier in the process. Since our launch CES has added a program that specifically addresses fitness technology, the trade magazine TWICE (This Week In Consumer Electronics) covers fitness technology and big box retailers such as Best Buy carry fitness devices including motion trackers and heart rate monitors.
There is now a whole category of wearable devices and major players from Google to Apple to Microsoft are now in this space. Fitness technology has come into its own.
On the one hand we could say “mission accomplished,” but of course this trend would have happened without KineticShift. While we managed to get on the radar of many companies and helped promote many products we have also realized that we were never able to break out.
We say kudos to those sites such as Gear Patrol, Gear Junkie and Uncrate that have managed to make a splash. We’ve covered an alphabet of trade shows: CES, SIA, E3, CTIA, SHOT, etc. (not to mention Interbike and many other shows), and we thank all our readers who came and read what we had to say.
We thank the sponsors that we’ve been able to attract as well.
Thank you for four and a half great years. All of us at KineticShift will likely continue to cover and report on fitness technology, but the time has come to for us to move on. While we could continue to do our daily updates the truth is that we were unable to grow and that has limited what we can do. With that in mind, we’ve hit the end of the line.
The KineticShift Staff
