According to a recent survey conducted by the Consumer Electronics Association, fitness technology – the stuff we like to cover at KineticShift – is big business. The sports and fitness category now represents a $70 billion annual business in the United States, with hot product categories including activity-tracking armbands, waterproof mp3 players, GPS-enabled HD cameras, high-tech heart monitors, gesture recognition and full-body tracking user interfaces for games and sports simulators, high-tech sport goggles with GPS locators and many others.
“Technology has changed the game for everyone from professional athletes to weekend warriors,” said Robin Raskin, founder of Living in Digital Times, and organizer of the FitnessTech Expo and Summit at the annual International Consumer Electronics Show.
The upcoming CES in January will also continue to see the marriage of tech and fitness as TV personality and fitness guru Jillian Michaels will discuss the impact of digital innovation along with her recent partnership with Pittsburgh-based BodyMedia.
“Jillian’s partnership with BodyMedia is a prime example of technology being used to greatly enhance results in weight loss and fitness,” added Raskin.
The FitnessTech Summit conference, free to all CES attendees, begins at 9:00 a.m. on January 10. Sponsors include BodyMedia FIT; Fitness Technologies; Go Bandit; My Basis; Omek Interactive; Polar; Recon Instruments; Scosche; and Withings. Participating companies will be represented in the Sports and FitnessTech TechZone located in the North Hall of the LVCC.
Living in Digital Times Official Website
Consumer Electronics Association Official Website
Jullian Michaels Official Website
BodyMedia Official Website