In the old days “track and field” use to mean the sport, but today data tracking allows for better training and conditioning on-field and on-court. Adidas has unveiled its new miCoach SPEED_CELL, the first device to capture information from motion in every direction and measures key performance metrics including speed, distance and time during practice and competition.
The device, which sits inside a specially designed cavity in the outsole of the shoe, can work with a range of sports including soccer, football, basketball, tennis and running, allowing users to monitor, evaluate and increase their performance.
“Understanding individual performance data is one of the best ways to improve your game,” said Mark Verstegen, founder and president of Athletes’ Performance. “For the first time, amateur athletes can have access to the performance tracking and analysis technology available to professional athletes.”
This isn’t just for the hardest of the hardcore either, as athletes of every level can use the miCoach SPEED_CELL to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play. The device features on-board memory that stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or Mac.
While available in select Adidas running shoes since 2009, the adizero F50 is the first soccer cleat available with the unique cavity in the outsole. Adidas will also introduce a full range of miCoach SPEED_CELL compatible footwear for basketball, football and tennis later this year and throughout 2012. In conjunction with the launch of the miCoach SPEED_CELL, Adidas will introduce a series of apps beginning with miCoach Soccer and miCoach Running on December 1, 2011, followed by other sport specific apps for basketball, tennis and football in 2012. miCoach SPEED_CELL will be available for smartphone, tablet, PC or Mac on December 1 for $69.99 at Adidas Sport Performance stores, soccer and running specialty stores and directly from the Adidas website.