If you find yourself in China, you can catch a cab and get a workout at the same time. Touchmedia, China’s largest in-taxi interactive media company, launched a Mr. and Miss WOW Campaign last month to boost public health. The campaign has four parts, including an “In-taxi Workouts on Wheels,” which offers guided exercises for taxi passengers; along with ongoing health tips, a health survey and a WOW 45 Day Challenge.
So far more than 21,000 taxi passengers have applied for the 45 Day Challenge, while the survey has been completed more than 214,000 times.
“We’re delighted at the huge and heated response to this campaign! It was our intent to bring people’s focus onto their health with Mr. and Miss WOW,” said Micky Fung, Founder and CEO of Touchmedia . “Through the survey results, the in-taxi tips, the in-taxi workouts, and now the 45 Day WOW Challenge, I hope this will be the catalyst for white-collar professionals to make their health a top priority.”
And the road to better health doesn’t have to end when the cab reaches its destination. From July 15th to August 28th, in 45 consecutive days, all participants will make daily updates about their newly adopted health habits on their microblogs, sharing their real-time changes with the public. Touchmedia shall select 4 top males and 4 top females to be put on in-taxi touchscreens for passenger votes. Based on a combination of votes and actual health improvements, Mr. and Miss WOW shall be crowned and awarded an exclusive trip to Paris to visit the Power Plate Studio!
Time to ride on!