Keep Riding in Focus

For years there has been corrective lenses available for those who are active in sports that could be purchased from most optometrists at a premium price. If you do not require corrective lens to see the road ahead of you, but are finding that when you look down at your cycling computer you can no long read the small numbers, there is a new option out there for you. Dual Power Eyewear is a company started by industry veteran Louis Viggio out of Boulder, Colorado that just launched a new line of eyewear, similar to bifocals, to address this issue.

Viggio founded Dual Power Eyewear after discovering that he could no longer read the small numbers on his bike computer and cell phone when out for a ride. After checking local bike shops and sports stores he found plenty of sunglasses, but nothing that addressed this issue.

Dual Power Eyewear launches with three styles, the Dual V6, S4, and SL2. Each model is available in two lens colors (smoke or brown) and feature impact resistant TR90 frames, shatterproof and scratch-resistant polycarbonate lenses, and a discrete +1.5, +2.0, or +2.5 Optimized Magnification Zone.

Dual Power Eyewear is intended to be sold at retailers in a similar manner to how reading glasses are sold at most pharmacies. The consumer picks the style and magnification that meets the level of correction, and simple purchases them at the register – no prescription needed.

The eyewear line was soft launched recently in several Boulder-area shops. Lester Binegar, general manager of University Bicycles, said the sunglasses are already selling well.

“They are a product that we never had thought of needing, but fly out the door once they are tried on. At $49.95 retail we make a full margin and the customers feel like it’s a great deal for them as well,” Binegar said.

The company offers a 100 percent ’satisfaction guarantee’ so if you buy the glasses and find that the magnification or style is not right for you, simply return them within 30 days for a full refund or exchange.

If your local bike does not carry the Dual Power Eyewear line of glasses, you can order directly from Dual Eyewear.

Dual Eyeware Official Website

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