Kinetic(Mis)Shift: Heelys Not Just For Kids – Really?

We’ve heard that the folks over at Heelys have gotten requests for shoes in “larger sizes,” and the company has decided to accommodate those requests. Heelys, for those not in the know, have been popular shoes for the tween crowd and are the shoes with the build in skate wheel in the heel. No doubt marketed at those without nice hardwood floors, the shoes have been the bane of existence of schools and shopping malls since they were introduced.

According to a story from MSNBC.com back in 2007, there have been some tragic accidents as well: “From September 2005 through December 2006, one death and at least 64 roller-shoe injuries were reported to the U.S. Consumer Product Safety Commission.”

We hate to be a “Negative Nelly” about the shoes, but we question whether any teen other than Urkel from that TV show with Urkel would be caught dead wearing shoes with wheels in the heel. Now the company is looking to go extreme, with larger size shoes and even the new Nano that stays connected to the wearer’s shoe. In the video below it does look kind of cool – but notice the disclaimer says “performed by professional stuntman.” That sort of says, “Don’t try this at home, “which really defeats the purpose. In the end, would any adult really need wheels in their shoes?

Kinetic(Mis)Shift are products that we think deserve to be called out for their utter lack of fitness benefits.

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