There are plenty of tech-enhanced video products promoted with videos on Youtube. Yet, there are so many that fall short. This promo video from Fitness Tech Boot Camp is just another one of those. Hello Fitness Tech Boot Camp, who are you? We just watched your 52-second video and am both baffled and a little turned off.
No amount of hard, angry music is going to make us want to choose you to get into shape. We still don’t know what “tech” you’re employing, other than the ability to create a 52-second video containing nothing more than a slide show. The video could have spent the time showing me what technology is employed, or actual video of sample workouts. Tell us who you are. Show us who you are. Right now, we got nothing.
And then we clicked on this video, which had slightly better music and possibly some photos of people doing the workout, but still in slideshow form.
Kinetic(Mis)Shift are products that we think deserve to be called out for their utter lack of fitness benefits.