Some people just have fitness on the brain. We like those kind of people, but we understand that not everyone has mental concentration to get in the mindset to workout. But now B-Bridge International has unveiled the first brainwave athletic trainer. It is powered by NeuroSky, a maker of mass-market Brain Computer Interface technology.
The BrainAthlete system is designed to help consumers track their athletic level of concentration, and find the “zone.” It is built into a standard golf visor, and contains three non-invasive contact points in the headband. These monitor the EEG electrical activity from the wearer’s brain and determine the mental state, allowing users as well as trainers to track concentration levels during a workout activity. This can be later analyzed and to help training.
“When it comes to expert level players or athletes, the difference between win or lose, gold or silver is often the athlete’s mind,” says Dr. Lee, NeuroSky’s CTO.
NeuroSky has been already working with the technology with the USA Olympic Archery team for more than four years, and now the partnership is looking to take a swing at the golf market. Time to concentrate on the game, and see if your mind was really there when it counted.
This press release is totally inaccurate. This is not “the first brainwave athletic trainer”. Out Peak Achievement Trainer has been on the market since 1998. Furthermore, Dr. Lee knows this since he participated in a demonstration of it over two years ago. Our system is far superior to this one, with many success stories to attest to it, http://peakachievement.com/homeuser/neurofeedback_success.htm
Thanks for your feedback, Jon. This post is not a press release, but summarizes what B-Bridge announced just last week. We’d love to find out more about the Peak Achievement Trainer, and maybe getting an opportunity to give it a hands-on test.