CES 2011: BodyMedia Measures Each Step at CES 2011

This year several companies and organizations are giving pedometers to attendees of the Consumer Electronics Show to settle the curiosity that is, how much walking did I actually do? The answer for many people at trade shows, especially CES, is a lot. The folks at BodyMedia are giving select attendees a BodyMedia FIT Armband BW that measures activity and logs it via Bluetooth to the BodyMedia FIT mobile app.

BodyMedia is an online and mobile application that watches your activity and calories to help you achieve your select goals such as weight loss, maintenance, and increasing your activity level. At registration, the application asks you a few questions on vitals, and then lets you set your goals. If weight loss is your plan, you can set the goal of how quickly you want to lose and it gives you a date on when you can expect to reach your goal. For instance, if you plan to lose a total five pounds and choose half a pound a week, then it will set the end goal for two and a half months.

The BodyMedia FIT Armband BW goes beyond logging calories. It measures your activity throughout the day and then sends it back to your account.  The device tracks calories burned, steps taken and physical activity in real time an allows users to log food while on the go. BodyMedia is giving a handful of CES attendees armbands to measure just how much activity they expend walking, and sometimes running, the show floor.

KineticShift is registered with BodyMedia and is set to pick up the arm band on the first day of the show to measure how much walking we do. The app will also tell us how much walking we need to do to shed some of those calories we pick up at trade show events. Maybe it will be easier to opt for leaner faire if we use the app to tell us what that Panini followed by a few cookies for dessert will really do. We plan to post some updates on our progress at CES, and possibly a little afterward.

At CES BodyMedia will also have a live demonstrator, Nic the Intern, who will wear the device around the show and all around Las Vegas. Track Nic’s exploits, and his calorie burn, at Follownicsband.com. A company statement promises you’ll be able to follow Nic on activities such as racing and running, skydiving and clubbing.

BodyMedia

Nic the Intern online and on Twitter

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