Omega has had its hand in the Olympic Games since 1932. At that time Omega supplied 30 stopwatches to track all 14 sports events. Over the years Omega developed timing technology such as the photo finish, which captured images of athletes as they crossed the finish line. This helped determine who had the lead when all the competitors finished in a group.
The drive to advance its accuracy and reliability in timing for the Olympics means Omega does much more than supply 30 stopwatches to the games. In Vancouver for the 2010 Winter Olympic Games Omega deployed 220 timekeeping professionals and engineers supported by 290 local volunteers. The watch manufacturer brings roughly 250 tons of equipment for timekeeping, on-venue results, and TV services. The equipment and support from timekeeping professionals tracks athletes to the split second, and often means the athletes wear sensors so they are accurately tracked during competition.
Via: CNET