SportsMEDIA Technology Corporation, the company that draws the virtual yellow line on the football field in TV broadcasts of games, just made it to the green with a multi-year deal with the Golf Channel to enhance broadcasts of its PGA Tour and LPGA tour coverage. This mean when a pro-golfer lines up his shot, the SMART Virtual Putting Line will draw a line to show the optimum putting line. It will use AimPoint’s positioning data system to measure the slope and grain of the putting surface to rate the difficulty. The optimum putting line will show where the ball must travel to make a successful putt.
See the action this week on the Golf Channel’s broadcast of the AT&T Pebble Beach National Pro-Am. You can decide whether the addition enhances the broadcast when the Golf Channel puts it on the line with SportsMedia Technology.