The Greg LeMond brand had been rolling for years with Trek but things took a turn for the worse in recent years. Now the three-time Tour de France winner has announced that he’s getting back into the bike business with a limited-edition line of carbon road bikes produced by Time.
The LeMond line will reportedly consist of three bikes, with color schemes based on his Tour wins in 1986, 1989 and 1990.
“My interest in the bicycle as a machine, with its design, details and innovative possibilities, never went away after I retired from racing in late 1994,” LeMond said via a statement. “For a time I lost my creative outlet, but like form coming back to a rider who was weakened, I have rediscovered my creativity and passion for the bike. I’ve traveled the world, observing carbon fabrication in more detail than ever before, and I’ve refined my ideas.”
LeMond is also selling fitness trainers and stationary through his LeMond Fitness business.