Calling its new putter “Iconic” is a bold statement, but RIFE doesn’t mess around. The new RIFE Iconic lived up to its name as it was the club of choice at the Par 3 Tournament held last week at The Masters. The Iconic is part of RIFE’s new Vault 001 Series and feature classically designed blade with RollGrove Technology Face that the company claims creates the truest “no skid” roll no matter where you hit the ball. Given the showing at the Par 3 this might be the RIFE stuff.