There is no reason to go to the drugstore to test one’s blood pressure. At this week’s 2013 International CES Fitbug will officially unveil its first Bluetooth low energy blood pressure monitor that will allow users to send and view pulse measurements on a mobile device. The Fitbug Luv promises to simplify tracking of blood pressure measurements including Systolic pressure (SYS) and Diastolic pressure (DIA). The Luv monitor systems syncs with Bluetooth Smart ready iOS devices, and will be available mid-2013.